(Junior) Commercial Manager Environmental Control

€Competitive

Cologne, Germany

Description

The (Junior) Commercial Manager EC will be accountable for the successful execution of commercial plans of the Environmental Control (EC) category within Germany. Working with the Senior Commercial Manager, he/she will plan and deliver category plans and marketing/communication projects to support our ambitious category performance in terms of profitability and growth.
Working with a cross functional team both within Germany and with Group functions, he/she will deliver core elements of the commercial strategy for the category, within the context of the German growth strategy and Dyson’s global category ambitions.

Market Overview

Dyson is a global technology company founded in 1993 in Malmesbury, UK. Over 10,000 people, including James Dyson himself, spend their days strategizing, inventing technology and telling the Dyson story to the world. It's all about better ideas and better technologies to solve other people problems.
Since 1998 Dyson can be found on the German market. Over 130 people are now responsible for the marketing and selling of Dyson's products.

Function Overview

Our Marketing, Communications, Sales and Retail Activation teams launch our latest machines to the world, bringing our problem-solving technology to life in engaging ways. Thankfully, we don’t need marketing gimmicks or clichés because we have fact and engineering superiority on our side. Our in-house agency ensures consistency in brand, advertising, packaging, retail, events and digital across our global markets.

Accountabilities

Drive commercial success by fully understanding the market, consumer, influencers, competitors and retail customers in the environmental control (EC) category.

Contribute to develop and deliver the marketing/communication plan to the consumer
  • Contribute to develop the category plan for environmental control (EC) in Germany. Implement major parts of that plan with full project management responsibility
  • Drive delivery of the plan working collaboratively with the local Marketing teams and Group Marketing / Environmental Control Commercial
  • Build up relevance and awareness for indoor air quality through influencers, press and (social) media
  • Manage media plans and communication messaging across all touch points and audiences and report the effectiveness of communications activity to prove the benefit to the business
  • Collaborate with the Retail Activation team and digital teams to achieve 5 star in-store and online merchandising of product, appropriate to the season/weather
  • Work with customer services to ensure that all Dyson owner contact points work to improve owner loyalty
  • Conduct relevant research with Insights Team to understand profile of the Dyson environmental control customer and drivers of purchase and deliver clear and actionable insights
  • Ensure all on-product and in-box communication is fine tuned to drive sales and communicate brand benefits
  • Proactively own and manage marketing projects; ensure timely execution of all planned activities
  • Continuously and proactively manage category Brand Building Investment
  • Ensure solid cooperation with other category teams, sales, digital, direct, retail marketing, Group and other EU market hubs
Drive the commercial success of the EC category
  • Work closely with sales to ensure the sales plan and category plans are aligned and well executed to deliver the P&L. Proactively propose and agree retail communication, activation and promotions to respective KAM and retail activation team
  • Constantly monitor business situation in high level of detail, pragmatically adjust plans and execution to quickly implement learning
  • Drive competitor analysis to ensure appropriate business response
Fulfil other duties as required
  • Pick up new activities that fall broadly in the purpose of the role
  • Fix things that you can see need fixing
  • Identify problems and find solutions

Skills

Experience
  • Has previous experience (~2 years) and commercial success as Junior Product Manager, Junior Business Manager, Junior Marketing Manager, Junior Category Manager in industries such as consumer electronics, consumer appliances, health, FMCG or comparable
  • Sell through focus
  • Experience working closely with and partnering with cross functional teams especially, Consumer Research, Digital and other marketing related functions
  • Applies consumer insights in every step/decision/day 
  • Knowledge of ATL and digital media
  • Experience working with and managing media and promotion agencies
  • Performs best when challenged and stretched, high agility in execution
Skills
  • Is able to quickly and concisely summarize sales & marketing performance, outlook, current issues etc. to senior level management
  • Has demonstrated the ability to bring in new ideas and is ultimately focused on execution and makes sure things get done
  • High willingness to learn, strong collaborator and connector with ability to influence others and take full ownership of results
  • Strong oral and written communication and influencing skills in order to effectively communicate with all levels of the organization within Germany, Group and other market hubs
  • Fluency in German & English
Competencies

  • Self starter who sees things to completion
  • Strong initiative: wants and takes action and accountability
  • Creative thinker who is not afraid to challenge the status quo
  • Results driven and eager for continuous improvement
  • Energetic, engaging and positive approach
  • Visible passion for product
  • Strong team player, approachable and supportive



Benefits Overview

30 days holiday
Pension scheme
Company bonus scheme
Flexible working hours
Relaxed dress code
Free on-site parking or subsidized job ticket
Discount on Dyson machines and Corporate Benefits
Subsidized sport activities
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