Advertising Art Director




Dyson is growing. Fast. More products. New categories. More information. We are a global technology company with a global brand. Managing the way we communicate with our customers, and with other Dyson people, is essential to protecting and developing our reputation. The Brand Graphic Design Team will focus on ensuring that the equity carried by our Visual Identity and it’s application isn’t at risk, and that instead it is being leveraged to add value to everything we do.

Market Overview

Dyson HQ, is tucked away in the Wiltshire countryside, our secluded location helps us to protect our ideas and stay independent-minded. Yet nearby are the fashionable cities of Bristol and Bath (where a young James Dyson invented cyclone technology). 

The growing campus is the heartbeat of Dyson. Benefitting from an onsite Gym, sports pitch, multiple cafes and a nature walk. Over 2,000 people, including James himself, spend their days strategizing, inventing technology and telling the Dyson story to the world.

Function Overview

The ‘Integrated Campaign Team’ is one of three core teams in the ‘Dyson Experience Group’. Its central role is to take product and/or market specific visual communications strategies from the Product Visual Communications Team and create fully integrated campaigns that populate all consumer journey touch points, on paper, on TV, in digital, and outdoor.


We need an Advertising Art Director to work within our Integrated Campaigns team. You’ll play a pivotal role in delivering high impact advertising that consistently communicates our mantra of first / better / only, and sets us apart from the competition.

Working closely with our advertising production team, you’ll deliver class-leading advertising campaigns across TV, print, and digital media, on time and within budget.

Responsible for development and implementation of ideas and visual execution above and below the line, for all media. Partnering with an Advertising Copywriter, the Advertising Art Director will drive creative from concept to delivery. Including but not limited to; digital display advertising, TV & DRTV, print and direct response, and outdoor. You will work in a category specific team, collaborating with creatives from other media channels and commercial managers to build truly inspiring, fully integrated campaigns seen by millions of customers world-wide.

You’ll also be expected to work harmoniously with photographers, directors and film crews, and post-production specialists to direct and shepherd their work to meet our very high standards of creative and production.

1. Ensuring all work is in line with Dyson brand values and follows the relevant brand and design


2. Interrogating and interpreting creative briefs to establish solid foundations for all of your work.

3. Working across a range of advertising media to build convincing, cohesive campaigns.

4. Working with other media channel teams, brainstorming and sharing ideas to ensure

integration across all outputs.

5. Collaboration with Commercial, Legal and Performance team colleagues to create solutions

that are robust and accurate.

6. Working closely with the Advertising Copywriter to create original ideas where copy, imagery,

film and composition work seamlessly together.

7. Producing storyboards and sketches of your ideas to various levels of finish – rough scamps

to communicate initial ideas, worked-up roughs to show design development, more polished

visuals to demonstrate detailed thinking and direct the work of others.

8. Provide direction to photographers, film makersand digital developers to enable the

realisation of your creative vision.

9. Confidently present your work with clarity to stakeholders at all levels, underpinned by sound

strategic rationale to support your creative proposition.

10. Involvement in the selection of studios, location, talent and providing direction on sets,

wardrobe and other production elements.

11. Attending and directing still and film shoots to realise and protect the creative vision agreed


12. Overseeing post-production elements such as editing, colour grade, retouch and clean-up,

CGI work.


With 5+ years of experience in a reputable through-the-line agency or in-house team, you’ll have demonstrable evidence of delivering impactful, integrated campaigns.

You’ll have your finger on the pulse of the advertising world, up to speed with latest ideas, thinking and techniques.

You’ll be an imaginative, dynamic creative with an avid interest in culture, art and design and capable of drawing reference and inspiration from a wide range of sources and interests. You can quickly articulate your ideas through sketches, found images, sounds, music, rough self-made films and photographs – a creative explorer.

You’ll be an accomplished strategic thinker, capable of understanding how your work fits with that of others to build strong, integrated campaigns.

You’ll have an obsessive eye for detail, an in-depth knowledge of advertising rules and restrictions, and an unswerving commitment to quality, demonstrable through a portfolio of past work.

You’ll have experience of briefing the work of others in the production process – photographers, film makers, talent and location scouts, set designers, wardrobe and make-up specialists, postproduction and CGI artists – and of directing their work to achieve the agreed final product.

Ideally, you’ll have hands-on Mac design skills with a strong capability in Adobe In-design and Photoshop. A basic working knowledge of video editing software (for mock-ups) would be advantageous.

You’ll be accustomed to forging strong, effective relationships with advertising copywriters and you’ll be comfortable both leading and contributing to group creative brainstorming sessions.

Confident and articulate, you’ll be no stranger to presenting your work with passion and enthusiasm, supporting your thinking both with clear rationale and creative expression.

You’ll have a competitive spirit and a dogged perseverance that makes you a self-motivating, creative powerhouse!

Benefits Overview

Dyson monitors the market to ensure competitive salaries and pension contributions. Beyond that, you’ll also enjoy a company bonus and 27 days annual leave. But financial benefits are only the start of a Dyson career. Rapid professional growth, leadership development and new opportunities abound, driven by regular reviews and dynamic workshops. And with a vibrant culture, flexible working hours, the latest devices and a relaxed dress code reflecting our engineering spirit, it’s an exciting team environment geared to creativity, innovation and ambition.

Posted: 23-Dec-2016

Facebook LinkedIn Twitter Google Plus Viadeo