Advertising Copywriter

£Competitive + Bonus + Pension + Private Health + Free Gym +27 days holiday



Dyson is growing. Fast. More products. New categories. More visual communications. We are a creative technology company with a global and iconic identity. Our mission is simple: We solve problems others ignore with exciting new technologies which defy convention.

Communicating our products’ superiority with brevity and presenting ourselves in the right way is essential to selling, protecting identity, and building our hard earned Reputation.

And every contact with our public contributes to the Dyson Experience, so each must reflect our values and philosophy. Perfectly. 

Market Overview

Dyson HQ, is tucked away in the Wiltshire countryside, our secluded location helps us to protect our ideas and stay independent-minded. Yet nearby are the fashionable cities of Bristol and Bath (where a young James Dyson invented cyclone technology). 


The growing campus is the heartbeat of Dyson. Benefitting from an onsite Gym, sports pitch, multiple cafes and a nature walk. Over 2,000 people, including James himself, spend their days strategizing, inventing technology and telling the Dyson story to the world

Function Overview

The ‘Integrated Campaign Team’ is one of three core teams in the ‘Dyson Experience Group’. Its central role is to take product and/or market specific visual communications strategies from the Product Visual Communications Team and create fully integrated campaigns that populate all consumer journey touch points, on paper, on TV, in digital, and outdoor.


We need an Advertising Copywriter to work within our Integrated Campaigns team. You’ll play a pivotal role in delivering high impact advertising that consistently communicates our mantra of first / better / only, and sets us apart from the competition.

Working closely with our advertising production team, you’ll deliver class-leading advertising campaigns across TV, print, and digital media, on time and within budget.

Responsible for writing and editing advertising copy for campaigns above and below the line, across all media. Partnering with an Advertising Art Director, the Advertising Copywriter will drive creative from concept to delivery as well as responsibility for the basics: grammar, spell checking and proofing jobs prior to external production/publishing.

Nature of work includes, but is not limited to; digital display advertising, TV & DRTV, print and direct response, and outdoor. You will work in a category specific team, collaborating with creatives from other media channels and commercial managers to build truly inspiring, fully integrated campaigns seen by millions of customers world-wide.

When required, you’ll also be expected to work harmoniously with film directors to refine and finalise scripts for TV and DRTV.


The Advertising Copy Writer will come with excellent copywriting, sub-editing and literacy skills including spelling and grammar. With 5+ years of experience in a reputable through-the-line agency or in-house team, you’ll have demonstrable evidence of delivering impactful, integrated campaigns.


You’ll be an imaginitive, dynamic writer with an avid interest in culture, art and design and capable of drawing reference and inspiration from a wide range of sources and interests.

You’ll have an obsessive eye for detail, an in-depth knowledge of advertising rules and restrictions, and an unswerving commitment to quality,


You’ll have proven ability to understand and interpret background information and to generate strong insights into the various target audiences for whom your work needs to connect with.

You’ll be an accomplished strategic thinker, capable of understanding how your work fits with that of others to build strong, integrated campaigns.


You’ll be accustomed to forging strong, effective relationships with Advertising Art Directors and you’ll be comfortable both leading, and contributing, to group creative brainstorming sessions.


With excellent organisational skills and an ability to juggle several projects at once; you’ll be able to run projects on your own, but also to be able to take direction and work effectively as part of a wider team.


Confident and articulate, you’ll be no stranger to presenting your work with passion and enthusiasm, supporting your thinking both with clear rationale and creative expression.


You’ll have a competitive spirit and a dogged perseverance that makes you a self-motivating creative writing machine! 

Benefits Overview

Dyson monitors the market to ensure competitive salaries and pension contributions. Beyond that, you’ll also enjoy a company bonus and 27 days annual leave. But financial benefits are only the start of a Dyson career. Rapid professional growth, leadership development and new opportunities abound, driven by regular reviews and dynamic workshops. And with a vibrant culture, flexible working hours, the latest devices and a relaxed dress code reflecting our engineering spirit, it’s an exciting team environment geared to creativity, innovation and ambition.

Posted: 27-Oct-2017

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