Description and Requirements

As the Brand Manager you will be accountable for the Floorcare category within Iberia. Working with the Spanish Head of Marketing, you will drive strategies that deliver high category performance in terms of both profitability and brand reputation, short and long term growth. 


Market Overview:

As one of Dyson’s fastest growing market, Spain provides unique challenges to our growth. We thrive on confronting these head on: developing new categories, stronger claims, more targeted marketing and more engaging retail environments to fight off tough competition. It builds great camaraderie and cross-team support – and motivates us to set increasingly ambitious targets.

Function Overview:

Dyson machines work differently to others. So those who bring them to market need to think differently and understand complex engineering. Our marketing teams are experts who bring the retail world up to speed. Introducing our new technology. And ensuring the Dyson brand stands out. It’s an energetic team in a fast-paced retail environment. And like everyone at Dyson, we constantly challenge how to make future technology even more successful.

Accountabilities:

  • Your role as Brand Manager Floorcare will be to translate the global category strategy into a local strategy; clarifying the approach to maximise own market’s opportunity within the context of global plans
  • You will be responsible for analysing customer data and shopper insight in order to establish new opportunities across the Floorcare category
  • You will be the in-market category advocate, continuously championing its value and commercial potential for the Iberia market and the wider Dyson business; developing the ambition, energy, ideas and tools needed by the market’s marketing and sales teams to reach the best possible commercial outcomes from the category
  • You’ll collaborate with the relevant Global Category teams and other key functions (Digital, Owner Experience, Retail and Events) to create excellence in category execution
  • With a commercial focus, you will open new business opportunities by taking a ‘business development’ approach where appropriate

Skills:

  • You will have extensive experience in a product or brand management role for an innovative consumer brand
  • With experience working in an innovative environment, you will have experience of bringing new products and categories to market
  • As a marketing expert, you will have strong knowledge of both traditional and digital media
  • You’ll have experience working closely with and partnering with cross functional teams
  • You will have excellent analytical skills, with the ability to calculate ROI, rate of sale etc.
  • You will be degree educated in a marketing or business related subject

Benefits Overview:

  • Performance related bonus 
  • Life assurance 
  • Discount on Dyson machines