CRM Executive

£22,000 - £25,000 + bonus, pension, 27 days holiday, free on-site gym

Malmesbury, Wiltshire


Dyson is a global technology company with a unique philosophy - to solve problems that others ignore. It transforms every category it enters with radical and iconic re-inventions that work, perform and look very different.

Market Overview

Three years ago 80% of Dyson’s business was full-sized vacuum cleaners. Today, its digital motor powered cordless vacuums, robots, Airblade hand dryers, bladeless fans, humidifiers, purifiers and heaters are powering its growth in 75 countries around the world. 2015 saw the addition of Jake Dyson Light to the portfolio, and in April 2016 Dyson took its biggest leap yet, revolutionising the world of Beauty with the launch of the Dyson Supersonic™ Hairdryer.


Dyson is rapidly expanding; in its new and core categories, and across all of its global markets. The next four years are going to be Dyson’s biggest and busiest yet. By 2020, we'll be hitting £4 billion in revenue. We'll have brought in 5,000 more people. And we'll have launched a further four brand new product categories. With this pace of growth, these ambitious plans, and the complexities of global expansion, it is natural that Dyson is now thinking about the best ways to organise itself and manage its exciting new product ranges to best effect.

Function Overview

We are looking for a dynamic and ambitious CRM executive to join the Northern Europe CRM team.  This role offers an opportunity to further your career in database marketing and CRM whilst working for one of the most recognised brands in the country. This position sits within the digital area of the Northern Europe Direct Business and will contribute towards the ambitious growth of Dyson’s direct channel. Joining this fast paced team, you’ll be getting stuck in and gaining a wide range of skills and experience working cross-functionally with colleagues across the business. 


   With guidance from the CRM Manager, you will contribute and support the CRM efforts across our Northern European business (GB,Ireland, Nordics Benelux). You will also support the execution and monitoring of all automated campaigns, such as the service-driven lifecycle email communication programme for owners. As CRM Executive you will champion the online shopping experience as part of our omni-channel business, constantly looking for ways to improve shopper journeys and net promoter score.


  • Passionate about direct customer relationship marketing, with a customer centric approach
  • Experience in a CRM function or database marketing role.
  • High levels of attention to detail.
  • Self-starter with lots of initiative.
  • Knowledge of HTML coding, specifically relating to Email.
  • Knowledge of SAP and SAP CRM.
  • Experience of using multiple Email Service Providers.
  • Educated to degree level (or equivalent) in a marketing or business related subject.

Benefits Overview

Dyson monitors the market to ensure competitive salaries and pension contributions. Beyond that, you’ll also enjoy a company bonus, pension, free on-site gym and 27 days annual leave.

But financial benefits are only the start of a Dyson career. Rapid professional growth, leadership development and new opportunities abound, driven by regular reviews and dynamic workshops. And with a vibrant culture, flexible working hours, the latest devices and a relaxed dress code reflecting our engineering spirit, it’s an exciting team environment geared to creativity, innovation and ambition.

Posted: 8-Feb-2017

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