Category Creative Lead
The Integrated Campaign Team operates in distinct commercial category teams and is the second of the three core teams. Its central role is to take product and / or market specific visual communications strategies from the New Product Communications Team and create fully integrated campaigns that populate all consumer journey touch points – on paper, on screen, in stores and at events.
Reporting directly into the Creative Director for Integrated Campaigns, you’ll drive the efficacy of campaigns across all channels and all media for that category. You’ll collaborate closely with the category commercial director and engineering lead, becoming a trusted voice and inputting into overall category direction. You’ll then be responsible for translating commercial objectives into campaign strategy and driving excellent creative expression.
A strategic thinker with the ability to analyse data, interpret plans and think competitively, you’ll lead a team of creatives with specialisms from a variety of channels to execute fully integrated, impactful and effective campaigns across all media. You’ll set the direction and the standards for our campaigns globally.
You are a born listener, collaborator, leader, inspirer.
You'll be accomplished at briefing writers, art directors, photographers, and film makers to deliver the right content, pace, tone, meaning. Able to demonstrate excellent interrogation and analytical skills to uncover insights and inspiration from numerical / written data, field observation and desk research.