Commercial and Insight Analyst
A vital role in Dyson’s Electric Vehicle category covering both commercial analysis and market insight. The role will play a key role in the analysis of next generation products and will support Product Management and the Insight Manager within the team.
You’ll be Dyson’s eyes and ears, keeping a close watch on how the category develops - products within the category, technology, advertising, POS and sales approach. You’ll uncover how new products work and become an authority on the data associated with products too, updating and analysing anything from product specification analysis to market trends or sales figures, to consumer data Ultimately, your assessments will fuel future innovation and underpin our marketing proposition.
You will work closely with Engineering and the Programme Management function to develop strategy and operation while aligning with the Dyson global brand and direction.
Home to our global Research, Design and Development centre and all of our Commercial functions, Dyson HQ is tucked away in countryside famous for the railway tunnels and bridges of Isambard Brunel, who revolutionised modern engineering. Our secluded location helps us to protect our ideas and stay independent-minded. Yet nearby are the fashionable cities of Bristol and Bath (where a young James Dyson invented cyclone technology).
The building is the heartbeat of Dyson. Over 1,500 people, including James himself, spend their days strategizing, inventing technology and telling the Dyson story to the world. From 2016, our HQ will begin doubling its footprint with an ambitious new expansion.
Things move quickly at Dyson. In twenty years, what began with one man and one idea has grown into a global technology company, presence in over 70 countries. From Malmesbury to Malaysia to the US to Australasia and many countries in between, we’ve sold over 80 million machines.
And it’s just the start. Our HQ is doubling its footprint. The US, our biggest market, is doubling their
sales scope. And new frontiers are opening up across South East Asia and beyond. More people, more ideas and more space for more invention. The next four years will be our biggest and busiest yet.
Core responsibility is around the next Electric Vehicle in Dyson’s range but to also support Product Management and Insight through:
- Inform commercial by developing in depth knowledge of products, technologies, distribution, claims, marketing activity and pricing approaches
Responsibility for the detailed analysis of key competitor brands and product ranges and communication to key audiences throughout Dyson at group and local level. Continuous monitoring of market to pick up on new products/claims
Identification of key market trends through detailed analysis of market data
Support product manager to develop the go to market strategy including: key features of our products, ranging, pricing and positioning in the market
Work with claims and performance to identify potential claims and viability of claims
Monitor competitor advertising and communicate key new campaigns and trends
Ensure we have a good understanding of the consumer and retailers in major markets and what drives purchasing decisions for them in the category
- Responsible for turning data from recent insight studies into compelling narratives that aid decision making. Blending in other findings to make informed well rounded insight based recommendations.
Work closely with the insight manager to support & develop ad hoc queries/ further analysis/ project management of insight projects/ aid insight workshops for local markets and RDD teams.
Curate insight findings to create a lasting legacy and bank of insights for the wider business
Learn how to critique and turn data into compelling insight in order to influence & inform business decision making. A critical skill to any future career path.
You’ll be degree qualified, ideally in a numerate discipline and have some exposure to the wider world of business.
You’ll need to have strong data analysis skills coupled with a proven attention to detail, the ability to identify key trends in market data and ideally a keen interest and understanding of consumer market product trends, and how products are marketed and sold. Ideally, you will also have some experience of, or strong interest in, market or social research methodologies and managing smaller projects.
As a person, you will bring, a creative approach to problem solving, with an inquisitive, creative mind. Organisational and planning skills – the ability to manage multiple projects, and priorities, but be flexible if circumstances rapidly change. Professional, discreet and diligent in work ethos.
You’ll need a certain amount of confidence, character and commercial awareness – you’re someone who can work independently, proactively solve problems and deal comfortably with people at all levels of a challenging and dynamic business.
Educated to degree level – a numeric discipline would be advantageous (science/ business/ economics/engineering)