Commercial Insights Manager, US



This particular role is one of our first satellite Insight roles; one that balances focus on creating further local market success with global reporting lines and prioritisation. Local expertise is essential to the business for successful monitoring and guidance; ensuring all Dyson products meet business expectations.

Market Overview

Our mission is to interpret the consumer voice; understanding how to differentiate Dyson technology!  We work in the hub of the action; interfacing between RDD, Commercial and business functions; we are the cement between the bricks of the Dyson product development framework.  We thrive on the technical challenges associated with establishing convincing proposition through to superior product offering.

Function Overview

To be successful within the Claims, Standards and Insights team you need to be a team player with imagination and a good work ethic. In addition, a self-starter- able to pick things up and happy to explore opportunities without a rigid framework and prioritisation. As individuals within a fast-paced creative environment you will need to manage your stakeholders and their expectations.  Your input will help steer projects through the development milestone process and work with local marketing teams to implement profitable range and pricing strategies and manage successful product launches.  Business success will depend on the part you play!


For reference, the Global Insights Team will:

  • Maintain central co-ordination of insight briefs (in order to have global consistency and avoid in market isolation). 

  • Ensure segregating workload does not result in silo of expertise or information

  • Be responsible for seamless collaboration and fit within other insight roles (group/local)

  • Communicating with Global Insights Team to understand, embody and give feedback on business objectives (as outlined centrally)

  • Advising on changes to suggested methodologies, to ensure most appropriate research methodology and techniques

  • Advising on qualitative and quantitative research plans for products in all stages of the Product Life Cycle

    • Ability to design a research plan also needed

  • Advising on research questionnaires and moderator guides

    • Ability to be able to design / devise questionnaires and guides also needed

  • Co-ordinating with suppliers, facilitating and overseeing in-market fieldwork

    • Set-up and support in-market research programmes as devised by Global Insights Team

    • Coordinate administrative aspects of project.

  • Build process / own programme of quality Insights delivery from the US

    • Identify and vet quality of suppliers

    • Localise global processes to ensure seamless insights delivery back to the Global Team

    • Run local post-launch user studies so as to inform next generation products.

    • Sharing best practice in the field of research.

  • Moderation and facilitation of in-market research projects

  • Localise / translate stimulus where needed

  • Bringing together rigorous research with business analysis and strategic thinking

    • Provide local insights

      • Not only within categories, but also seeking the opportunities in cross category efficiencies and learnings

    • Interpreting data, writing reports, and making actionable recommendations for the region

    • Finger on the pulse of the US market for Global Team

    • Across the entire product and service development cycle, aiding to answer commercial questions and work towards delivering accelerated growth

  • Responsible for devising (together with Global and counterpart in other CoE) the launch research campaign;

    • Pre Launch metrics to understand market dynamics prior to launch

    • Post Launch confidence and disruption measures  (final campaign kit testing, media optimisation, independent user perception studies, manage a Dyson external panel for on-going, always on testing- feedback)

    • First 6 months of launch: 360degree NPD launch campaign reporting (Digital, consumer perception, reviews, PR, in-store, retail, CRM, events, media, competitor activities, tracking, sales, mystery shop, etc.)

    • Quick re-testing of content, products or short ad hoc projects pre LC. and support new frontier immersion projects

    • Co-ordination of this programme with on-going longitudinal tracking studies run from Global

  • Regional New Market launch assistance

    • Co-ordinating and managing all studies to provide insight into new markets prior to launch

As an extension of the team, you will support in a variety of areas, this shall include, but not by way of limitation, the following:The Global Insights Team are independent experts that inform Dyson to ensure better business decisions


  • Candidate must possess at least a Diploma/ Advanced/ Higher/ Graduate Diploma, Bachelor's Degree/ Masters in Marketing, Psychology, Sociology, Anthropology, Engineering, and Science related subject or equivalent.

  • Must be able to travel extensively within the region and to UK office.

  • Computer literate with good working knowledge of Microsoft Office.

    • Proficient with Excel, PowerPoint, and SPSS/SAS/Snap


  • A minimum of 7 years within the Market Research industry

    • Ideally minimum 4 years’ experience with consumer electronics / consumer goods industries

    • Experience in Dyson product categories beneficial

    • 4 years’ experience with product development research.

    • Practical experience with a wide array of new product, brand, advertising and customer satisfaction research methodologies

  • Experience in qualitative research and insight, with expertise in a wide range of techniques.

    • At least 4 years’ experience in moderating groups and depths

  • Exceptional written and oral communication abilities

  • Genuinely interested and excited by rummaging and foraging for answers- in data tables, desk research, out in the field or wherever they think they can find answers.

    • Strong numeracy and analytic skills with experience in statistical modelling and analysis a benefit

    • Strong at identifying key themes and opportunities; narrowing down and polishing ideas.

    • Demonstrable ability to analyse data.

    • Strong problem solver


  • Highly motivated self starter; able to pick things up and happy to explore opportunities without a rigid framework or direct supervision

    • Especially important given will be ‘sat’ remotely from team

    • Able to work independently without supervision

  • Strong communication skills

    • Potentially some previous experience working ‘on the move’, from home or remotely

  • Adaptable, flexible, willing to take on new challenges and able to pick things up quickly.

    • Open minded and not wedded to traditional ways of doing things.

  • Able to nurture relationships

    • Within the local market

    • But also long distance relationships with Global Insights Team

  • Excellent organisational and planning skills – able to work with and communicate across all levels of the business.

    • Excellent prioritisation skills and being able to say ‘no’ to people in the most constructive way.

  • Confident in working for a technology lead company. Engineering always comes first.

  • Strong attention to detail and must possess character of high integrity.

    • As well as being able to look at the bigger picture.

  • Resourceful, bright and engaging. Can devise creative ways to deliver insight to a broad range of customers.

  • Professional/discreet/loyal/diligent/conscientious

Benefits Overview

Dyson US monitors the market to ensure competitive salaries, holidays and retirement plans. Beyond that, you’ll also enjoy profit-related bonuses and life and disability cover. But financial rewards are just the start of a Dyson career. Rapid professional growth, leadership development and new opportunities abound, driven by regular reviews and dynamic workshops. And with a vibrant culture, the latest devices and a relaxed dress code reflecting our engineering spirit, it’s an exciting team environment geared to fueling and realizing ambition.

Dyson is committed to providing reasonable accommodations to individuals with disabilities. If you are interested in applying for employment with Dyson and need a reasonable accommodation for any part of the application process, please send an e-mail with your contact information, the job number of the position for which you are interested in applying, and the nature of your request to or call (312) 706-2260. Determinations of requests for reasonable accommodation are made on a case-by-case basis.

Dyson is an Equal Opportunity Employer of Minorities, Females, Protected Veterans, and Individuals with Disabilities.

Posted: 3-Oct-2017

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