Communications Specialist

Starting salary will be based on experience and credentials

Toronto, Canada


Manage daily media relations and support major initiatives to create awareness, interest, excitement and true understanding of Dyson, its ethos, its products, and its future in Canada. Ensure that all Dyson stories and opportunities are maximized in an effective and efficient way. Tap into social media and influencers and partner closely with our marketing colleagues to identify new ways to bring Dyson and our machines to life.

Market Overview

Dyson is a global technology company. We transform every category we enter with radical and iconic reinventions that work, perform and look very different. Our team of more than 3,500 engineers and scientists are about better ideas and better technologies, to solve the problems that others often ignore. 

Dyson currently has five main areas of technology - floorcare, environmental control, hair care, Airblade™ hand dryers and lighting - and is sold in more than 75 countries. We have committed a $3 billion investment in future technology and will develop four new portfolios of technology in the next four years. 

In Canada, the Dyson office opened in 2006 with 10 employees and two vacuum models. Within two months it had secured the number one market share. There are now over 100 people focussed on getting Dyson technology in the hands of Canadians. Based in downtown Toronto, our Head Office borders the financial and theatre districts, surrounded by some of Canada's most inspiring urban engineering. From our open-plan office to social get-togethers, everything is designed to build the team spirit and hunger that drives our success.

Function Overview

The global communications team is responsible for Public Relations, Public Affairs, Internal Communications and the James Dyson Foundation - James Dyson's engineering education charity. It works hand in hand with the digital team, shepherding Dyson’s presence online and on social media. In short, it holds the key to Dyson’s image and reputation externally and internally –seizing every chance to tell the Dyson story.


  • Develop and execute PR and influencer strategies to communicate our news, including product launches and campaigns, corporate announcements and the James Dyson Foundation
  • Design programs and partnerships that propel Dyson’s reputation forward as a global technology leader
  • Secure traditional and social media coverage through technology stories and creative narratives that appeal to key audiences
  • Be an active member of a global PR team, serving as a Canadian expert to inform our global strategy, share best practices and identify opportunities and trends
  • Partner with brand managers, digital marketing, direct team and content teams to ensure integrated and effective communications, and creatively bolster initiatives through traditional and social channels
  • Copy write and edit communication materials, including press releases, Q&As, media briefs, etc.
  • Monitor press coverage about Dyson and relevant industries; recommend new approaches to spark awareness of Dyson in Canada
  • Manage social and influencer platforms with the ability to analyze data 
  • Set aspirational goals and don’t stop at results – continually evaluate work and implement learnings 


  • At least 1-2 years of PR experience (in house or agency)
  • Bachelor’s degree in Communications and/or a PR certification is required
  • Promotes considered risk taking, balanced by good judgement and logical reasoning; ability to focus on long term goals while developing and executing supporting tactics 
  • Understands the Canadian media landscape and has a proven ability to develop, pitch and secure press stories
  • Understands how to work with social influencers, includes ability to identify and design programs with the right influencers
  • Passionate about technology, eager to try new products and interested in health, wellness and beauty 
  • Excellent written and oral communication skills 
  • Creative, innovative and eager to explore new approaches

Benefits Overview

You will be located in downtown Toronto, just a few blocks from the CN Tower and steps away from some of the world's best venues, restaurants, shops, and the underground path.

Dyson Canada monitors the market to ensure competitive salaries, vacation and retirement savings contributions. Beyond that, you’ll enjoy profit-related bonuses, life insurance, and family health and dental benefits. But financial incentives are just one of the rewards of a Dyson career. Professional growth, leadership development and new opportunities abound, driven by regular coaching and learning. And with a vibrant culture, the latest devices and a relaxed dress code reflecting our creative engineering spirit, it’s an exciting team environment geared to fueling and realizing ambition.

Posted: 22-Nov-2017

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