Starting salary will be based on experience and credentials
Manage daily media relations and support major initiatives to create awareness, interest, excitement and true understanding of Dyson, its ethos, its products, and its future in Canada. Ensure that all Dyson stories and opportunities are maximized in an effective and efficient way. Tap into social media and influencers and partner closely with our marketing colleagues to identify new ways to bring Dyson and our machines to life.
- Develop and execute PR and influencer strategies to communicate our news, including product launches and campaigns, corporate announcements and the James Dyson Foundation
- Design programs and partnerships that propel Dyson’s reputation forward as a global technology leader
- Secure traditional and social media coverage through technology stories and creative narratives that appeal to key audiences
- Be an active member of a global PR team, serving as a Canadian expert to inform our global strategy, share best practices and identify opportunities and trends
- Partner with brand managers, digital marketing, direct team and content teams to ensure integrated and effective communications, and creatively bolster initiatives through traditional and social channels
- Copy write and edit communication materials, including press releases, Q&As, media briefs, etc.
- Monitor press coverage about Dyson and relevant industries; recommend new approaches to spark awareness of Dyson in Canada
- Manage social and influencer platforms with the ability to analyze data
- Set aspirational goals and don’t stop at results – continually evaluate work and implement learnings
- Promotes considered risk taking, balanced by good judgement and logical reasoning; ability to focus on long term goals while developing and executing supporting tactics
- Understands the Canadian media landscape and has a proven ability to develop, pitch and secure press stories
- Understands how to work with social influencers, includes ability to identify and design programs with the right influencers
- Passionate about technology, eager to try new products and interested in health, wellness and beauty
- Excellent written and oral communication skills
- Creative, innovative and eager to explore new approaches
Dyson Canada monitors the market to ensure competitive salaries, vacation and retirement savings contributions. Beyond that, you’ll enjoy profit-related bonuses, life insurance, and family health and dental benefits. But financial incentives are just one of the rewards of a Dyson career. Professional growth, leadership development and new opportunities abound, driven by regular coaching and learning. And with a vibrant culture, the latest devices and a relaxed dress code reflecting our creative engineering spirit, it’s an exciting team environment geared to fueling and realizing ambition.