Content Writer

Starting salary will be based on experience and credentials.

Chicago, IL

Description

Dyson is building a regional content team to bring to life the global approach to communication at the regional level. This is an exciting opportunity to be part of our Commercial Center of Excellence for the Americas.  The content created within the regions will data-driven, user-centric, always-on and relatable to consumers across the Americas – US, Canada and Mexico. Dyson is seeking a Content Writer to contribute to the company’s digital content marketing activities. 

Market Overview

Dyson is a global technology company. Using a desire to make things work better as a catalyst for invention, our team of 3,000 engineers and scientists are passionate about developing technology that solves the problems others often ignore. From the world’s first bagless vacuum cleaner, to hand dryers that use 420mph sheets of air to remove moisture from hands, to a completely re-thought hair dryer with its motor in the handle, we are relentless about engineering better solutions. Dyson spends $8.8million a week on research and development and works with more than 40 universities worldwide to develop early-stage technologies.

Dyson launched in the US in 2002, with the DC07 vacuum cleaner. Within 2 years, it was market share leader. Now, the US team is nearly 1,000 strong, with offices in Chicago, IL; Aurora, IL; San Francisco, CA; and Dyson people around the entire country. And we are still growing. Dyson US is poised to double its footprint, and take on new categories. Already a target for our competitors, challenging times are ahead. And our battle-hungry US team is fired up.

Function Overview

Dyson is building a regional content team to bring to life the global approach to communication at the regional level. This is an exciting opportunity to be part of our Commercial Center of Excellence for the Americas.  The content created within the regions will data-driven, user-centric, always-on and relatable to consumers across the Americas – US, Canada and Mexico. Dyson is seeking a Content Producer to contribute to the company’s digital content marketing activities. 

Accountabilities

The position will require someone who has exceptional writing and content creation skills expressed through the lens of a well-defined brand.

 

Responsibilities:

  • Write a broad range of creative and compelling communications for all Dyson categories. Content could include social content (video and all social formats), SEO, display, website, social media posts, and more
  • Ability to develop distinct copy within digital video, display and social to resonate with specific target audiences, while maintaining the overarching Dyson story
  • Work with content makers, designers, strategists, producers and other team members to flesh out the creative development of social media ideas and tactical executions
  • Develop original concepts and executions with the intention of sparking conversation and engagement in the social media space. These ideas can be published across various social media channels, published through influencer channels, or may transcend social media, digital and traditional advertising.
  • Ongoing development of new ideas, creative concepts, headlines, video scripts, social posts and various other forms of online/offline storytelling
  • In all social media-specific concepts, be sure to understand various execution formats and incorporate creative/copy/layout best practices for various social media networks including Facebook, Instagram, Twitter and YouTube
  • Remain current on industry, cultural, and technology trends, and look for opportunities to incorporate them into your creative concepts
  • Write video-based story ideas with the complete understanding of the types of video formats that work best across various social networks (live, short-form, long-form, tap for audio, etc.)
  • Responsible for editing and proofing materials during all project phases
  • Wear multiple hats: depending on your skills, there will be times when you will have to drive the creative process by playing multiple roles throughout conception and execution phases

Skills

·         5-8 years of copywriting experience in an agency or related field (advertising, digital, social media, publishing/content or public relations)

  • Must be self-motivated, hardworking, well organized, thick skinned and resilient to ever-changing timelines, requests, and deliverables
  • Ongoing drive to understand emerging techniques, trends and philosophies in marketing, technology, interaction and social media
  • Must have a portfolio (share anything that conveys the way you think or approach assignments, even if it was never produced
  • Bonus Skills: blogging, journalism, social community management, filmmaking, videography, editorial, art direction, design, illustration, photography


Benefits Overview

Dyson US monitors the market to ensure competitive salaries, holidays and retirement plans. Beyond that, you’ll also enjoy profit-related bonuses and life and disability cover. But financial rewards are just the start of a Dyson career. Rapid professional growth, leadership development and new opportunities abound, driven by regular reviews and dynamic workshops. And with a vibrant culture, the latest devices and a relaxed dress code reflecting our engineering spirit, it’s an exciting team environment geared to fueling and realizing ambition.

Dyson is committed to providing reasonable accommodations to individuals with disabilities. If you are interested in applying for employment with Dyson and need a reasonable accommodation for any part of the application process, please send an e-mail with your contact information, the job number of the position for which you are interested in applying, and the nature of your request to careers.us@dyson.com or call (312) 706-2260. Determinations of requests for reasonable accommodation are made on a case-by-case basis.

Dyson is an equal opportunity employer.
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