Copywriter

£Competitive + Bonus + Pension + Free on-site Gym

Malmesbury

Description

As a Copywriter you’ll work with digital designers and other copywriters to write copy for a range of digital platforms.

Market Overview

Here at Dyson, we have a reputation for innovation, for disrupting the market with products that are revolutionary and shaping great user experiences, working smarter and better in every possible way.

Right now, our focus is on joining the dots, bringing our expertise to the internet of things where we can build whole new connected environments and then explore and evolve the connected products that offer even more benefits.

Function Overview

The Marketing Analytics Data Environment (MADE) programme is key in putting the Owner at the heart of the Dyson business and establishing a data-driven operating model.  The MADE dataset will capture key consumer interactions from source systems (internal & external data sets) to help build and inform the enriched profiles we use to personalise our communications with Owners.

Accountabilities

As a dedicated copywriter committed to our MADE Programme, your role will center around writing for this programme, you will be responsible for:

  • Turning Dyson messaging into unique, original digital content that makes our target audience smile, nod or share. You’ll help to form the content strategy for Dyson – across every aspect of the business.

  • You must be able to analyse test observations and data and turn it into copy that communicates the right messages, but also presents them in a ‘Dyson’ way. 

  • Working alongside our Content Makers to ideate and develop digital creative assets to meet briefs from Dyson teams worldwide.

  • Analysing and exploring data from social media to shape deep, actionable insights that inform creative ideas.

  • Presenting work to brief owners and stakeholders – articulating ideas and confidently defending proposals with reasoned and evidenced arguments.

  • Working alongside Content Strategists to generate ideas for cross-channel digital campaigns and executions.

Skills

  • A portfolio that demonstrates significant ability in digital creative copywriting for commercial brands

  • Ability to plan and prioritise workloads whilst maintaining creative integrity

  • The ability to identify quickly and adhere closely to a tone of voice

  • Ability to deliver copy to brief

  • Knowledge of latest digital best practice

 

Please note this role is full time and based at our head offices in Malmesbury, Wiltshire.

Benefits Overview

Dyson monitors the market to ensure competitive salaries and pension contributions. Beyond that, you’ll also enjoy a profit-related bonus, generous leave and life insurance. But financial benefits are only the start of a Dyson career. Rapid professional growth, leadership development and new opportunities abound, driven by regular reviews and dynamic workshops. And with a vibrant culture and a relaxed dress code reflecting our engineering spirit, it’s an exciting team environment geared to creativity, innovation and ambition.

Posted: 20-Jun-2017

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