Digital Creative Head (MADE)

£Competitive + Bonus + Pension + 27 days holiday + Private Health + Free onsite Gym



We need a Experience Design expert / Creative Head  to work within our Direct and Digital team with a specific focus on Owner Engagement. Reporting to the Creative Director you’ll work closely with a team of creatives, copywriters and content strategists to originate and develop content designed for our Dyson owners.

You will help drive our ‘bought not sold’ approach so that the experience owners’ have across all of our digital touchpoints is consistent and uniquely Dyson. You will support both strategic, and tactical, business initiatives. As well as being ‘hands on’ and executing high quality and engaging creative that resonates with owners, turning one time purchasers into lifelong Dyson advocates.

Working closely with the wider Owner Experience team you’ll help define the creative strategy using owner data to drive insight and develop targeted programmes to create truly engaging and ever more relevant experiences for our Dyson owners.

Market Overview

Dyson is growing. Fast. More products. New categories. More visual communications. We are a creative technology company with a global and iconic identity. Our mission is simple: We solve problems others ignore with exciting new technologies which defy convention.   Communicating our products’ superiority with brevity and presenting ourselves in the right way is essential to selling, protecting identity, and building our hard earned Reputation. And every touchpoint with our consumers contributes to the Dyson Experience, so each must reflect our values and philosophy. Perfectly.

Function Overview

The ‘Direct and Digital Team’ is one of four core creative teams that make up the ‘Dyson Experience Group’. Its central role is to drive our Direct propositions across our owned digital channels and create premium experiences for our Dyson owners through engaging content and a relentless ‘test and learn’ approach to optimise as well as integrate new digital innovations to enhance our user experiences. 


1. Interrogating and interpreting creative briefs to establish solid foundations for all of

your work.

2. Collaboration with Commercial to build an understanding of the commercial drivers that

define our marketing activity.

3. Overall responsibility for all Digital creative output - bringing a fresh perspective to the design

of interactive experiences

4. Obsess over every touchpoint across the digital journey to ensure they are in-line with Dyson

brand values.

5. Work with the Creative Head of Digital Strategy to define product digital creative strategy and

translate into dynamic campaign directions through launch – also ongoing optimization, A/B

testing and personalisation

6. Direct and support the Digital creatives to deliver world-class creative against the defined


7. Responsible for review of creative at key milestones and sign-off where appropriate. Ensuring

that your team’s work is of the required standard for any top-level reviews, including JDCR.

8. Staying abreast of the digital landscape and looking for ways to implement advancements in

technology & design, trends in social, connected products etc.

9. Develop and bring to bear an in-depth understanding of programmatic digital advertising

and personalisation. Use this knowledge to create targeted creative

10. Confidently present your work with clarity to stakeholders at all levels, underpinned by sound

strategic rationale to support your creative proposition.

11. Continuous understanding of the technical capabilities available.

12. Ensuring that deadlines are met and that all work is on-brand and on-brief.

13. Work with other Digital Creative Leads to share best practice, ideas and ensure consistency

14. Day to day line management of your direct reports, taking responsibility for their career

development and regular reviews of performance.


You will have a proven track record of planning, crafting and executing brilliant digital experiences through excellent thinking & design across at least one of the following customer touch points; email, mobile apps, social media and web (essential) You have an inherent understanding of how digital creative connects to other media channels and forms a joined-up, compelling customer experience. 

You have experience of working as part of a wider team to deliver campaigns that work regardless of media, all of which is demonstrable through an excellent portfolio of past work gained over 8+ years working with leading or interesting brands. 

You have an exceptional understanding of how we can drive brand engagement and loyalty using the most relevant and effective digital channels. With in-depth knowledge and experience of designing responsive digital content and developing data driven multivariate test strategies to optimise activities in order to make our owners happy. 

You have an eye for detail, and layout and typography matter as much to you as they would a print designer. You understand information architecture and can demonstrate user interface design skills. 

A true ‘visual’ communicator, you’re excited by all things art and design and you find inspiration from a wide range of sources, utilising found images, mocked-up imagery and film, and mood boards to support your thinking and add weight to your ideas. 

The other side of you is something of a digital obsessive and you have your finger on the pulse of the digital world – latest thinking and ideas, award winning creative, trends and advancements. You’ll bring this knowledge to bear by looking for opportunities to expand Dyson’s thinking with regards to our digital customer experience.

Benefits Overview

Dyson monitors the market to ensure competitive salaries and pension contributions. Beyond that, you’ll also enjoy generous leave and life insurance. But financial benefits are only the start of a Dyson career. Rapid professional growth, leadership development and new opportunities abound, driven by regular reviews and dynamic workshops. And with a vibrant culture, flexible working hours, the latest devices and a relaxed dress code reflecting our engineering spirit, it’s an exciting team environment geared to creativity, innovation and ambition. 

If you feel you possess the above required skills and experience, please apply now. 
Due to business demand, the closing date for applications is 20/07/2018.

Posted: 18-Jun-2018

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