Creative Head - Retail Communications
Dyson is growing. Fast. More products. New categories. More visual communications. We are a creative technology company with a global and iconic identity. Our mission is simple: We solve
problems others ignore with exciting new technologies which defy convention.
Communicating our products’ superiority with brevity and presenting ourselves in the right way is
essential to selling, protecting identity, and building our hard earned Reputation. And every contact with our public contributes to the Dyson Experience, so each must reflect our
values and philosophy. Perfectly.
The ‘Integrated Campaign Team’ is one of three core teams in the ‘Dyson Experience Group’. Its central role is to take product and/or market specific visual communications strategies from the Product Visual Communications Team and create fully integrated campaigns that populate all consumer journey touch points, on paper, on screen, in stores and at events.
We need a Creative Head to work within our internal Integrated Campaigns team. You’ll play
a pivotal role in helping us to develop, design, create and populate Global Master Templates
for Dyson campaign communications destined for 3rd party retail environments all around the
world. Producing world class solutions, for world-wide executions.
The scope of work covers the development, design and master templating of 2D marcomms
populating Dyson’s indirect retail landscape such as:
A) Temporary card-based communications mechanics.
B) Permanent fixtures (inc. ticketing).
C) Product packaging.
All product categories. All markets.
You will be leading a team that exists to understand shopper habits and needs in order to create clear UX goals and solutions for activation in Dyson’s indirect retail landscape. Setting a continuous improvement programme. Delivering solutions that integrate with the overall Dyson Experience at brand level and Campaigns at product level.
The Creative Head will be working with pre-designed 3D solutions for temporary card-based mechanics and developing context driven Master Design Templates & Principles ready for marcomms content flow. Done in close collaboration with Image & Identity Team and Group Retail Team.
Taking the communication faces that are pre-designed into our permanent modular fixtures (3D designed and specified by our Group Retail Team) and tickets, and developing context driven Master Design Templates & Principles ready for marcomms content flow. Done in close collaboration with Image & Identity Team and Group Retail Team. This may also include up-stream development work with Product Visual Communications Team when we’re launching new products into new categories.
You will be taking the communication faces that exist on our product packaging, and developing context driven Master Design Templates & Principles ready for content flow. Done in close collaboration with Image & Identity Team and Group Retail Team. This will also include up-stream development work with Product Visual Communications Team.
Populating all the above with campaign marcomms (copy and visual assets) created by the Integrated Campaigns Team for each of their campaign projects.
Also you will be finalising perfectly executed advertising ‘global masters’ with adaptation guides (and technical specifications) where required for supply to our transcreation agency and Product Graphics & Packaging Operation Team. Done in close collaboration with the Image & Identity Team.
You must be able to analyse test observations and data and turn them into insights; turn insights in creative strategies; and turn creative strategies into brilliant context driven communication hierarchies. You must have an eye for detail, and obsess over accuracy.
You must quickly become a Dyson visual identity expert and guardian, with a complete understanding of our identity guidelines, to ensure that all Dyson retail marcomms not only clearly communicate the right messages, but present the messages in a ‘Dyson’ way.
You will have (or quickly develop) an understanding of Dyson, its engineering ethos and visual identity and have good judgement as to what makes good Dyson communication and what doesn’t.
You will have a degree or equivalent in Graphic Design, and ideally 2–3 years industry experience. A strong technical understanding of typography and grid systems is essential. As is an understanding of information hierarchy to deliver complex messages through clear, and balanced composition.
You must also have a keen eye for creating and adapting engaging visual assets (photography, film, animation) and a belief in the practice of ‘doing more with less’.
You will be an expert in InDesign, have good knowledge of Photoshop and Illustrator, and ideally be able use 3D rendering software for visualisation purposes. You must also understand design production – with solid experience of artworking and pre-press.