Description and Requirements

Are you a passionate experience analyst with a focus on commercial data? Looking for a challenging role within one of the UK’s most interesting companies? Do you want to be central to Dyson’s transformation to data-led marketing? You will play a major role with the global Data Services team. Not just collating and distributing knowledge and insight to our global markets but nudging our strategic position.

Market Overview:

Dyson HQ is home to over 3,500 people who work across a medley of engineering and commercial functions. The award-winning campus has three cafes, a sports centre and a number of engineering icons including our Harrier and Lightning jets – one of which hangs from the ceiling of our café. Based in Malmesbury, the campus is within easy reach of both the Cotswolds and cities like Bath and Bristol along the M4 corridor.

Function Overview:

The Marketing Analytics Data Environment (MADE) program is key in putting the owner at the heart of the Dyson business and establishing a data-driven operating model. The MADE data set will be used to capture key interactions from source systems (internal & external data sets) to help you build and inform the enriched profiles we use to personalise our communications with Owners.


The Lead Data Analyst is responsible for defining the MADE Programmes’ overall measurement approach across various channels and metrics, demonstrating the effectiveness of our work, delivering actionable insights and refining the operational delivery of results and analysis on an ongoing basis. 

You will make it your business to capture requirements, to understand objectives and to offer the insight solution – supporting the transformation to data-led marketing. It could be a large, extensive, insight-led project, or it might be a quicker, more adhoc set of queries, or it might amount to more routine weekly / monthly surfacing of results and observance of trends. 

You will embed ways of working and approaches to insight that will help make Dyson a data driven business, specifically focused on commercial and marketing activities. 

 Key Responsibilities will be:

  • To analyse and interpret data relating customer activity, to identify insights in respect of consumer behaviour and content performance, and to make actionable recommendations in aid of digital strategy and creative work
  • To create/support dashboards, write reports and deliver presentations that surface results, findings and suggested improvements.
  • To liaise with internal and external stakeholders to gather requirements, to understand client objectives, to turn these into performance KPIs, and to tailor reporting and analysis to actual business needs – particularly in respect of format and frequency
  • To provide some support and/or oversight to the wider Strategy and Client Service teams regards any of their, more basic, reporting need
As the role develops over time, you will help shape the way Owner Experience thinks about insight and analytics, and support the roll out of Centres of Excellence across the business. 

You and your team will build on the foundations you have laid and continue to drive value and data driven decision making through modelling and analysis in an agile environment.


  • Experienced at working in the analytics space
  • SQL, Tableau
  • Amazon Redshift or similar experience an advantage
  • A firm grasp of digital metrics. - experience of setting KPIs and creating measurement frameworks
  • An aptitude for dashboard creation, and pulling data from different data sources
  • Terrific attention to detail, and very high personal standards when it comes to quality, method and rigour
  • Possess a passion and a curiosity for numbers, online businesses, emerging platforms and ongoing developments in the world of analytics
  • Intellectually curious and tech savvy
  • Ability to manage multiple projects simultaneously
  • Previous coaching experience, and a desire to have direct report(s)

Benefits Overview:

  • 27 days holiday plus eight statutory bank holidays
  • Pension scheme
  • Performance related bonus
  • Life assurance
  • Sport centre
  • Free on-site parking
  • Subsidized café and restaurants
  • Discounts on Dyson machines