Data Strategist

Competitive + Bonus + Pension + Free on-site gym



Dyson is growing. Fast. More products. New categories. More visual communications. We are a creative technology company with a global and iconic identity. Our mission is simple: We solve problems others ignore with exciting new technologies which defy convention.

Market Overview

Dyson HQ, is tucked away in the Wiltshire countryside, our secluded location helps us to protect our ideas and stay independent-minded. Yet nearby are the fashionable cities of Bristol and Bath (where a young James Dyson invented cyclone technology). 


The growing campus is the heartbeat of Dyson. Benefitting from an onsite Gym, sports pitch, multiple cafes and a nature walk. Over 2,000 people, including James himself, spend their days strategizing, inventing technology and telling the Dyson story to the world.

Function Overview

The Marketing Analytics Data Environment (MADE) programme is key in putting the Owner at the heart of the Dyson business and establishing a data-driven operating model.  The MADE dataset will capture key consumer interactions from source systems (internal & external data sets) to help build and inform the enriched profiles we use to personalise our communications with Owners.


  • You will be responsible for designing and developing customer experience (CRM) strategies including segmentation strategies, customer journey mapping and customer value propositions

  • You'll develop inspiring creative briefs – underpinned with data -  and help to shape effective creative work; measuring and refining this to ensure it meets objectives. 

  • You will provide recommendations to senior clients and agency teams how data can deliver a more personalised customer experience

  • You will input into data strategies and work with analytics and interpret data to provide learnings and recommendations for future campaigns

  • You will develop testing and targeting plans

  • You will work closely with the client at a senior level to help shape their marketing plans across a range of disciplines and translate their business requirements into plans

  • You will work with analytics to evaluate responses and make recommendations to improve future strategy and results  

  • You will help evangelise the power of data to clients and wider agency.


  • Typically senior planner / senior data planner within a digital or CRM agency with 6yrs+ experience - either from an agency background or have client-side experience in customer marketing, 

  • You have gravitas and can inspire your internal team and the client

  • You are passionate about using data to develop exceptional marketing strategies and brand literate, able to arrive at key insights and turn these into actionable plans. 

  • Customer focused, commercial and analytical.

  • Equally passionate about the creative product, working collaboratively with creative teams and inspiring great work. 

  • Able to manage multiple projects and assignments

  • Strong, credible and confident communicator able to win trust

  • Good analytical and problem solving capabilities

  • Understanding of data and its relationship with CRM and digital

  • Loves problem solving and maximising opportunities for your clients and are confident in developing clear strategic arguments.

Benefits Overview

Dyson monitors the market to ensure competitive salaries and pension contributions. Beyond that, you’ll also enjoy a company bonus and 27 days annual leave. But financial benefits are only the start of a Dyson career. Rapid professional growth, leadership development and new opportunities abound, driven by regular reviews and dynamic workshops. And with a vibrant culture, flexible working hours, the latest devices and a relaxed dress code reflecting our engineering spirit, it’s an exciting team environment geared to creativity, innovation and ambition.

Posted: 20-Jun-2017

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