Digital Analyst - SEA

Base + performance based bonus + competitive benefits



Dyson has set a regional office for Southeast Asia in Singapore. The Singapore office provides the vision and strategy for Dyson’s business in Southeast Asia, covering key markets such as Singapore, Malaysia and Thailand, and growth/new markets such as Philippines and Indonesia.

Market Overview

Dyson is a global technology company with a unique philosophy - to solve problems that others ignore. It transforms every category it enters with radical and iconic re-inventions that work, perform and look very different. Three years ago 80% of Dyson’s business was full-sized vacuum cleaners. Today, its digital motor powered cordless vacuums, robots, Airblade hand dryers, bladeless fans, humidifiers, purifiers and heaters are powering its growth in 75 countries around the world. 2015 saw the addition of Jake Dyson Light to the portfolio, and in April 2016 Dyson took its biggest leap yet, revolutionising the world of health and personal care with the launch of the Dyson Supersonic™ Hairdryer.

Dyson is rapidly expanding; in its new and core categories, and across all of its global markets. The next four years are going to be Dyson’s biggest and busiest yet. By 2020, there will be 100 new machines, 4 new product portfolios and Dyson’s headcount will have doubled. With this pace of growth, these ambitious plans, and the complexities of global expansion, it is natural that Dyson is now thinking about the best ways to organise itself and manage its exciting new product ranges to best effect.

Dyson’s culture is unique; dynamic, inventive, technology-obsessed and decidedly un-corporate. The mindset is geared to constant change and Dyson’s pace brings constant challenge. It’s not easy or comfortable, but it’s this way of working that drives performance. Dyson suits people with the courage and resilience to find their own way, spotting opportunities where others don’t, and having the self-belief to persevere where others give up. “Good enough” isn’t good enough. Experiences are more important than experience. And attitude counts as much as aptitude.

Function Overview

The Digital Analyst will play a crucial role in supporting the Digital Marketing Manager and the wider SEA Marketing team to build data insights which will help the team make informed decisions and measure campaign success – from awareness to conversion. The candidate will also be expected to have a close working relationship with the regional Center of Excellence (CoE) and Group Performance Marketing teams based in Hong Kong and Malmesbury, UK respectively. The teams are responsible for driving performance marketing capabilities and efficiencies across Dyson markets.


Floorcare, Environmental Control and Personal Care are rapidly growing categories in Southeast Asia.Over the past year, the team has made inroads in digital marketing and launched Dyson direct online and Marketplaces. As part of our growth plan, we are now looking for a multi-facted Digital Analyst who will be able to identitfy opportuntieis, gaps and areas for efficiencies within digital marketing plans across all markets, and provide valuable insights that will ultimately help the SEA team reach its targets.

•Measurement – along with tools already available (Google Analytics, DCM, Radarly), work with our local media buying agencies (Mindshare) and Group/ CoE Performance Marketing teams to ensure that appropriate mechanisms are in place to measure the effectiveness of all Dyson online marketing activities including, but not limited to: measures for site traffic, site performance & conversion, display campaigns, PPC activity, affiliate performance, & retailer partner online sales.

•Reporting and optimization –

1)Provide prompt campaign insights that will allow the team to optimize campaigns on-the-go, as well as drive the development of future campaigns.

2)Communicate relevant top level online performance, learning and insights to the wider team on an ongoing basis. Also provide distributors with insights and reports which will help them understand opportunities present in their business.

3)Report on the commercial success of campaigns by measuring Return on Investment, taking into account all marketing activities (offline, online, retail) and sales.

•eCommerce performance tracking – be familiar with eCommece metrics and conversion data, and be able to work with Mindshare to both identify performance issues and provide solutions to improve conversions.

•Trend Reports – be able to spot trends, understand why its happening, and how it might affect the business. Able to provide these insights not just through social listening tools, but from channel performance (e.g Search, social campaigns).


Experience and Education

•3 – 5 years of experience in measuring the performance of digital channels (search, social, video, display), some of which must be with a strong consumer multi-national brand or local pure play sites with proven track record. eCommerce experience is a plus.

•Bachelor’s Degree in Business, Maths, Statistics, Analytics or a related field.

•Expertise in web analytics, social analytics, and campaign performance reporting is a must.

•Experience in data mining (Orange, R, Python) and using data visualiziation tools would be an advantage.



•Delivery focused, and prepared to roll up sleeves to make things happen

•Strives in a fast paced & dynamic environment

•An achiever, motivated by breaking new grounds and creating a business from scratch

Skills and Competencies

•Highly analytical, strong attention to detail

•Advanced level Excel skills

•Passionate about digital & the opportunities it brings to drive commercial success for a business

•Ability to manage multiple stakeholders and work with cross-functional teams

•Good communication skills, both written & verbal

•Fluency in English, plus another Asian language (e.g. Mandarin, Thai, Bahasa)

Benefits Overview

The successful candidate will receive a competitive compensation package which will include a base salary and annual performance bonus scheme.

Posted: 13-Jul-2018

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