Performance Media Analyst - CoE

£Competitive + Bonus + Pension + Private Health



The Performance Media Analyst (Centre of Excellence - Europe) will play an important role in supporting the Regional Performance Media Manager and Channel Architect and the wider Planning and Operations team to build data insights which will help the team make informed decisions.

Market Overview

Dyson HQ, is tucked away in the Wiltshire countryside, our secluded location helps us to protect our ideas and stay independent-minded. The growing campus is the heartbeat of Dyson. Benefitting from an onsite Gym, sports pitch, multiple cafes and a nature walk. Over 2,000 people, including James himself, spend their days strategizing, inventing technology and telling the Dyson story to the world.

Function Overview

The Commercial Team are responsible for bringing our engineering, technology and products to life through NPD launches and marketing campaigns.  We work across a diverse team of specialists and with our global markets to deliver outstanding communications. Our aim is to create inspired experiences that amplify the pioneering technology we make. In order to deliver on this vision and Dyson’s growth ambitions, we need to transform the way we work.


The Performance Media Analyst will identify performance issues through data interpretation as well as support the Marketing teams teams, CoEs (centers of excellence) and local markets with KPI setting, in line Metrics that Matter framework set by Group team. You'll configure and optimise tools employed within the team including dashboards and reports.

You'll be responsible for generating weekly snapshot reports on paid, owned and earned channels performance. You'll develop monthly trends reports to highlight how Dyson is being perceived across different markets. You'll spot trending topics and conversations to understand where, who and why they are happening (for potential ops to engage) as well as develop and enhance processes for data sharing.


The successul individual will have a strong knowledge of a range of social media data tools (e.g. Adobe Social, Radian6, Social Bakers etc.). You'll have a deep understanding of Facebook Insights, Twitter Analytics, YouTube Analytics and Instagram Key Metrics, as well as some exposure to China market specific platforms including Wei Xin, Baidu, Youku/Tudou, Weibo and TMall, and be able to develop reports that provide insight and business intelligence.

You'll come with working experience of Campaig evaluation – developing evaluation methods and support the team in developing activity evaluation reports for markets and Group, as well as advanced Excel skills and a proficiency in web analytics. Proficiency in Mandarin and English would also be necessary.


Benefits Overview

Dyson monitors the market to ensure competitive salaries and pension contributions. Beyond that, you’ll also enjoy a company bonus and 27 days annual leave. But financial benefits are only the start of a Dyson career. Rapid professional growth, leadership development and new opportunities abound. And with a vibrant culture, the latest devices and a relaxed dress code reflecting our engineering spirit, it’s an exciting team environment geared to creativity, innovation and ambition.

Posted: 6-Oct-2017

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