Digital & Data Analyst
Dyson is growing. Fast. More products. New categories. More visual communications. We are a creative technology company with a global and iconic identity. Our mission is simple: We solve problems others ignore with exciting new technologies which defy convention.
Communicating our products’ superiority with brevity and presenting ourselves in the right way is essential to selling, protecting identity, and building our hard earned Reputation. And every contact with our public contributes to the Dyson Experience, so each must reflect our values and philosophy. Perfectly.
The Commercial Team are responsible for bringing our engineering, technology and products to life through NPD launches and marketing campaigns. We work across a diverse team of specialists and with our global markets to deliver outstanding communications. Our aim is to create inspired experiences that amplify the pioneering technology we make. In order to deliver on this vision and Dyson’s growth ambitions, we need to transform the way we work.
Whilst we have highly differentiated products, our consumer experiences are not consistently differentiated across all touch points. We need to be content rich, user centric and data driven. This means we need to develop new capability, processes and tools and embed an organisation structure that can scale. As part of our strategic growth plan, we are creating an Integrated Media & Comms team that will drive innovation and integration into our global media & comms plans. Our goal is more data driven marketing solutions.
The Digital & Data Media Analyst will play a role in supporting the Performance Media Manager & Channel Architect and the wider Planning & Operations team to build data insights which will help the team make informed decisions.
You will Configure and optimise tools employed within the team. Including Dashboards, reports etc
The Digital & Data Media analyst will identify performance issues through data interpretation as well as support the Commercial teams, CoEs (centers of excellence) and ocal markets with KPI setting, in line Metrics that Matter framework set by Group team.
You would need to generate weekly snapshot reports on paid, owned and earned channels performance and develop monthly trends reports to highlight how Dyson is being perceived across different markets
The Digital & Data Analyst will spot trending topics and conversations and understand where, who and why they are happening (for potential ops to engage) as well as develop and enhance processes for data sharing (who do we share with, what do we share) to ensure data can be used effectively within the organization.