Digital & Data Analyst




Dyson is growing. Fast. More products. New categories. More visual communications. We are a creative technology company with a global and iconic identity. Our mission is simple: We solve problems others ignore with exciting new technologies which defy convention.

Communicating our products’ superiority with brevity and presenting ourselves in the right way is essential to selling, protecting identity, and building our hard earned Reputation. And every contact with our public contributes to the Dyson Experience, so each must reflect our values and philosophy. Perfectly.

Market Overview

Dyson HQ, is tucked away in the Wiltshire countryside, our secluded location helps us to protect our ideas and stay independent-minded. Yet nearby are the fashionable cities of Bristol and Bath (where a young James Dyson invented cyclone technology). 

The growing campus is the heartbeat of Dyson. Benefitting from an onsite Gym, sports pitch, multiple cafes and a nature walk. Over 2,000 people, including James himself, spend their days strategizing, inventing technology and telling the Dyson story to the world.

Function Overview

The Commercial Team are responsible for bringing our engineering, technology and products to life through NPD launches and marketing campaigns.  We work across a diverse team of specialists and with our global markets to deliver outstanding communications. Our aim is to create inspired experiences that amplify the pioneering technology we make. In order to deliver on this vision and Dyson’s growth ambitions, we need to transform the way we work.


Whilst we have highly differentiated products, our consumer experiences are not consistently differentiated across all touch points. We need to be content rich, user centric and data driven. This means we need to develop new capability, processes and tools and embed an organisation structure that can scale. As part of our strategic growth plan, we are creating an Integrated Media & Comms team that will drive innovation and integration into our global media & comms plans. Our goal is more data driven marketing solutions.


The Digital & Data Media Analyst will play a role in supporting the Performance Media Manager & Channel Architect and the wider Planning & Operations team to build data insights which will help the team make informed decisions.


 You will Configure and optimise tools employed within the team. Including Dashboards, reports etc

The Digital & Data Media analyst will identify performance issues through data interpretation as well as support the Commercial teams, CoEs (centers of excellence) and ocal markets with KPI setting, in line Metrics that Matter framework set by Group team.

You would need to generate weekly snapshot reports on paid, owned and earned channels performance and develop monthly trends reports to highlight how Dyson is being perceived across different markets

The Digital & Data Analyst will spot trending topics and conversations and understand where, who and why they are happening (for potential ops to engage) as well as develop and enhance processes for data sharing (who do we share with, what do we share) to ensure data can be used effectively within the organization.


The Digital & Data Analyst will Tool will have a strong knowledge of a range of social media data tools (e.g. Adobe Social, Radian6, Social Bakers etc.)

You will have a deep understanding of Facebook Insights, Twitter Analytics, YouTube Analytics and Instagram Key Metrics, as well as some exposure to China market specific platforms including Wei Xin, Baidu, Youku/Tudou, Weibo and TMall, and be able to develop reports that provide insight and business intelligence

You will come with working experience of Campaign evaluation – developing evaluation methods and support the team in developing activity evaluation reports for markets and Group, as well as advanced Excel skills and a proficiency in web analytics. 

The Digital & Data Analyst will be highly analytical, strong attention to detail with an ability to understand, analyse, report on and present/visualise data in an engaging way as well as an ability to spot issues and trends and make recommendations.

A BSc Degree Maths, Statistics, Analytics or equivalent would be advantageous with 3+ years’ experience in analytics, with at least 18 months in media and social analytics

Native proficiency in Mandarin and English would also be necessary.


Benefits Overview

Dyson monitors the market to ensure competitive salaries and pension contributions. Beyond that, you’ll also enjoy a company bonus and 27 days annual leave. But financial benefits are only the start of a Dyson career. Rapid professional growth, leadership development and new opportunities abound, driven by regular reviews and dynamic workshops. And with a vibrant culture, flexible working hours, the latest devices and a relaxed dress code reflecting our engineering spirit, it’s an exciting team environment geared to creativity, innovation and ambition.

Posted: 21-Dec-2016

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