Digital Marketing Asst Manager

As per market standards

Gurgaon

Description

"About us

 We’re Dyson. A global technology enterprise. We're about better ideas and better technologies. It's about finding better ways with the right people to work with us. Reinventing as we go. In 1993, James Dyson launched the first bagless vacuum cleaner. But a lot has changed since then. As we continue to grow, we’re exploring new frontiers and traversing the unknown. In 2012 we were 3120 people. Today we're over 10,000. We transform every category we enter. Our future is bright and the next few years are set to be our busiest yet. 3000 new engineers. 100 new machines. Revolutionising new categories. All by 2020. "

Market Overview

Dyson has made a major strategic expansion into Asia and is now establishing operations in India with the Dyson India launch slated for January 2018.  At the heart of the Dyson India launch plan is the decision to create a strong founding team based out of Gurgaon – where this role will be based. This team will develop the plans to grow the organization and build the business. This is an exciting & unique opportunity to be a part of the founding team that will be instrumental in creating the Dyson India business. 

Function Overview

Dyson.in and Third party online sellers are expected to contribute a substantial chunk of sales for Dyson and hence a critical function for India. The person will manage the entire digital sales process. The person will also manage other digital sales channels ex: On App or On Social 

Accountabilities

Main Responsibilities:

Digital Marketing

  1. Partner with agency to execute strategic and tactical campaigns across search, social and display channels and share weekly/monthly reports with India management team

  2. Analyze data Google analytics on Dyson India ecommerce site, share insights and drive conversions. Optimize site funnel conversion rate

  3. Competition benchmarking and insights across Dyson categories

  4. Email marketing to customer base. Build lifecycle email programs.

 

Lead Management System

  1. Tracking leads daily, generating reports, and ensuring seamless flow of information between Customer facing teams and marketing team, India management team

  2. Driving conversions across channels based on lead process and improve conversion efficiency

  3. Creating and managing the lead assignment and lead flow processes

  4. Flagging issues on data inconsistency and process break downs

  5. Partner with channel heads for system & process improvement

  6. Engage with vendors to implement changes on all systems in conversion processes

 


Skills

  1. Passion for technology and excellent analytical skills

  2. Positive attitude, never say die spirit and willingness to learn in a dynamic and challenging environment.

  3. Willingness to travel across stores/with DTH / accompany in events

  4. Basic understanding of Google Analytics , Paid & Display Search, Email marketing

  5. Candidate with 1-2 Years experience in Marketing(Analytics/Digital)

  6. Premium B School Candidate


Benefits Overview

Best in class salary+Insurances + Annual health checkup

Posted: 12-Jun-2018

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