Digital Media Coordinator

Competitive

Toronto, Canada

Description

Dyson is a global technology company. We transform every category we enter with radical and iconic reinventions that work, perform and look very different. Our team of more than 3,500 engineers and scientists are about better ideas and better technologies, to solve the problems that others often ignore.

 

Dyson currently has five main areas of technology - floorcare, environmental control, hair care, Airblade™ hand dryers and lighting - and is sold in more than 75 countries. We have committed a $3 billion investment in future technology and will develop four new portfolios of technology in the next four years.

Market Overview

In Canada, the Dyson office opened in 2006 with 10 employees and two vacuum models. Within two months it had secured the number one market share. There are now over 100 people focussed on getting Dyson technology in the hands of Canadians. Based in downtown Toronto, our Head Office borders the financial and theatre districts, surrounded by some of Canada's most inspiring urban engineering. From our open-plan office to social get-togethers, everything is designed to build the team spirit and hunger that drives our success.

Function Overview

Bringing brand new technology to life – and to the world – requires inventive marketing, clarity of message, vast reach and engagement in more innovative ways. Working closely with our engineers, our marketers develop powerful claims through scientific research and leverage traditional channels, cutting-edge digital technology, events, retail experiences and PR to seize every chance to tell the Dyson story.

 

Reporting into the Digital Marketing Team, you will be responsible for the execution of digital paid media campaigns; including paid search, affiliates, programmatic display, paid social and digital content partnerships.

Accountabilities

  • Supporting the Digital Advertising Specialist to deliver performance-driven digital marketing campaigns across all paid media channels.

  • Effectively project managing campaigns from start to finish; proactively developing work back schedules, corralling stakeholders to ensure timely execution from briefing, planning, trafficking, through to post launch analysis.

  • Assisting brand teams in creating and approving social, video & display assets, ad-copy, creative calendars and other media assets.

  • Owning the digital trafficking process; gain a deep understanding of Dyson’s global reporting requirements, data naming conventions and processes in order to maintain perfect data quality.

  • Monitoring digital performance and KPI’s to ensure we continually optimize to achieve and exceed targets, while maintaining a positive return on our investment.

  • Collaborating with internal teams and media agencies to produce meaningful post campaign analysis; share learnings with local and global teams to refine future plans.

  • Helping manage digital media budgets, purchase orders and monthly billing / reconciliations.

Skills

  • Has a university degree, with a communications or marketing concentration preferred
  • Has 1-2 years’ experience within a related digital marketing role
  • Has a solid understanding of digital media and marketing principles (eCommerce preferred)
  • Is able to demonstrate strong project management skills
  • Is able to demonstrate strong attention to detail
  • Is able to work to tight timelines and remain calm under pressure
  • Is an analytical thinker, intelligent, quick-thinking, alert
  • Is focused on executional excellence
  • Is looking to join a collaborative and high-performing team that constantly challenges the norm

Benefits Overview

Dyson Canada monitors the market to ensure competitive salaries, vacation and retirement savings contributions. Beyond that, you’ll enjoy profit-related bonuses, life insurance, and family health and dental benefits. But financial incentives are just one of the rewards of a Dyson career. Professional growth, leadership development and new opportunities abound, driven by regular coaching and learning. And with a vibrant culture, the latest devices and a relaxed dress code reflecting our creative engineering spirit, it’s an exciting team environment geared to fueling and realizing ambition.
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