District Expert Manager of Personal Care

Starting salary will be based on experience and credentials.

New York City


The District Expert Manager is responsible for leading a team of Stylists and Experts, as well as for developing and implementing an extensive demonstration program for Dyson Supersonic. The schedule is Wednesday-Sunday with Monday and Tuesday off.

Market Overview

Dyson landed in the US in 2002 and within 24 months our technology was market share leader. Our bustling HQ is based in the historic Montgomery Ward Building, overlooking the Chicago River. A few hours down the road in Aurora, our dedicated US Customer Care team now numbers 250 people. And in total, there are over 600 Dyson people working across the US in multiple functions.

But Dyson US is still growing. It’s poised to double its footprint and take on new categories. Already a target for our competitors, challenging times are ahead. And our battle-hungry US team are truly fired up.

Function Overview

Always evolving, always challenging, our Sales teams are the connection between Dyson and the fast-paced world of consumer and business sales. Across our global markets, we partner all the key players – online and on the high street. Plus, recently our first Dyson store was launched, with many more to come. It gives us a new benchmark for Dyson retail standards – elevating the brand and inspiring new ways to put Dyson technology into people's homes.


Dyson US is entering the Beauty category with the launch of our latest technology – the Supersonic Hairdryer.  If you love beauty and innovation this role is for you!  

We are seeking District Expert Managers with a passion for innovative technology as well as experience in the beauty industry to represent our brand and oversee a team of Dyson Stylists



Hire the right people for the right Stylist positions

  • Work with the Management Team to determine the right markets where Stylists are needed
  • Assist in recruiting the right Stylists through networking, distributing recruiting materials to potential candidates, job fairs and beauty events where applicable
  • Partner with recruiting team to assure the most qualified candidates are being sourced
  • Drive the hiring and on-boarding processes through regular communication with new Stylists

Lead team by motivating and inspiring them to achieve program goals

  • Manage team performance through consistent feedback, coaching and corrective action as needed, documenting as appropriate
  • Orchestrate and conduct new-hire induction training classes using company designed programs  
  • Deliver in-field training to newly hired Stylists
  • Model superior demonstration and selling skills
  • Champion in store consumer interaction and represent all aspects of Dyson brand, culture, and passion for technology; work in-field with Stylists on weekends
  • Effectively communicate expectations and results to foster continuous improvement through spot checks, conference calls, team meetings and trainings

Drive sales through effective scheduling of in-store demonstrations based on national and regional initiatives

  • Manage Stylists schedules through online reporting system, ensuring they are aligned with national and regional initiatives
  • Partner with the Management Team to exploit all demonstration and event opportunities
  • Identify additional demonstration opportunities across the district, working closely with the Sell through Management Team to determine where, when, and how the team will be deployed
  • Monitor and evaluate Stylists sales performance at various retail locations
  • Ensure Stylists are providing accurate feedback on activities in a timely manner
  • Work with Sell through team and store managers to ensure that demonstrations are in the most optimal locations in-store and point of purchase materials are within Dyson standards

Fulflil other duties as required:

  • Track and maintain expenses according to set budgetary guidelines
  • Embrace change and grow workforce to meet demanding business needs
  • Think creatively and identify opportunities to challenge and deliver excellence
  • Identify gaps and opportunities, and find solutions
  • Attend regular sales meetings as required

Job Requirements:

  • Prior multi-unit (distance) management experience
  • Background in beauty education strongly preferred
  • Valid cosmetology license
  • Ability to perform overnight travel approximately 25% of the time
  • Full driver’s license with good driving record in line with company policy
  • Ability to lift, push, and pull (potentially overhead) up to 30lbs
  •  Ability to stand on your feet for up to eight hours at a time
  •    Ability to work a schedule that includes every weekend 

Benefits Overview

Dyson is committed to providing reasonable accommodations to individuals with disabilities. If you are interested in applying for employment with Dyson and need a reasonable accommodation for any part of the application process, please send an e-mail with your contact information, the job number of the position for which you are interested in applying, and the nature of your request to careers.us@dyson.com or call (312) 706-2260(312) 706-2260. Determinations of requests for reasonable accommodation are made on a case-by-case basis.

Dyson is an Equal Opportunity Employer of Minorities, Females, Protected Veterans, and Individuals with Disabilities
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