Divisional Retail Sales Manager/Area Manager x2 - North of England + South West of England

£40,000 - £50,000 + fully expensed company car, 30% bonus, 27 days holiday + bank holidays

Manchester, Newcastle, Liverpool, York, Bristol, Gloucester, Swindon, Cardiff, Bath


We have 2 roles for Divisional Retail Sales Managers/Area Managers to lead a team of 5 regional development managers, 1 role  is in the North of England, and the other role is in the South West of England. Their aim is to drive best in class execution across our third party retail customers, as well as build and maintain relationships with key external stakeholders.

Market Overview

Three years ago 80% of Dyson’s business was full-sized vacuum cleaners. Today, its digital motor powered cordless vacuums, robots, Airblade hand dryers, bladeless fans, humidifiers, purifiers and heaters are powering its growth in 75 countries around the world. 2015 saw the addition of Jake Dyson Light to the portfolio, and in April 2016 Dyson took its biggest leap yet, revolutionising the world of Beauty with the launch of the Dyson Supersonic™ Hairdryer.


Dyson is rapidly expanding; in its new and core categories, and across all of its global markets. The next four years are going to be Dyson’s biggest and busiest yet. By 2020, we'll be hitting £4 billion in revenue. We'll have brought in 5,000 more people. And we'll have launched a further four brand new product categories. With this pace of growth, these ambitious plans, and the complexities of global expansion, it is natural that Dyson is now thinking about the best ways to organise itself and manage its exciting new product ranges to best effect.

Function Overview

The Retail Team is responsible for bringing our engineering, technology and products to life through our retail partnerships; increasing brand awareness, brand advocacy and driving conversion. Like everything at Dyson, our retail journey is designed with our consumers at the center.  Our aim is to create inspired and highly differentiated consumer experiences that amplify the pioneering technology we make. While pockets of excellence in retail execution exist, there is a clear opportunity to engage our retail partners and Dyson Experts to raise the overall level of retail execution for Dyson.


As our product portfolio expands our retail landscape must transform in order to deliver the vision of our Dyson’s ambitions growth targets. Transformational change will call for true leadership and resilience. You are a leader that leads leaders. This role has accountability for four Regional Retail Development Managers and through the Regional Development Managers around 100 in-store demonstrators. You will set the strategic vision and outline clear objectives that will deliver double digit value growth and strong return on investment for Dyson Retail.

Collaboration with internal functions and a drive to get it right is imperative to ensure that all of our NPD and Campaign launches are executed with excellence and activated within our retailers.


With our ambitious growth plans we need people who can grow at pace with us. These roles will be remotely based covering the North West, Yorkshire, the North East, and Scotland, and the South West of England inclusive of South Wales. Mobility and weekend working is essential to this role and travel to Dyson HQ in Malmesbury is required on a regular basis.


Proven sales background within a Retail or B2C environment. Experience of working to and exceeding targets. A skilled negotiator with brilliant presentation skills, you'll thrive in a fast-paced environment, leading others, building relationships and solving problems. Commercially-minded, you'll enjoy having big strategic conversations as well as getting stuck in to make things happen, and you'll be comfortable thinking on your feet and finding your own path.

Benefits Overview

Dyson monitors the market to ensure competitive salaries and pension contributions. Beyond that, you’ll also enjoy a 30% bonus, fully-expensed company car and fuel card, lunch allowance and 27 days annual leave.

But financial benefits are only the start of a Dyson career. Rapid professional growth, leadership development and new opportunities abound, driven by regular reviews and dynamic workshops. And with a vibrant culture, flexible working hours, the latest devices and a relaxed dress code reflecting our engineering spirit, it’s an exciting team environment geared to creativity, innovation and ambition.

Posted: 19-Jun-2017

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