E-Commerce Marketing Manager

Starting salary will be based on experience and credentials.

Chicago, IL


The E-commerce Marketing Manager in Americas plays a pivotal role within the team to help us achieve our ambitions as a technology enterprise. The role is key in shaping our performance media across Commercial category teams and markets, within the global frameworks developed by the team in headquarters. 

Market Overview

Dyson is a global technology company. Using a desire to make things work better as a catalyst for invention, our team of 3,000 engineers and scientists are passionate about developing technology that solves the problems others often ignore. From the world’s first bagless vacuum cleaner, to hand dryers that use 420mph sheets of air to remove moisture from hands, to a completely re-thought hair dryer with its motor in the handle, we are relentless about engineering better solutions. Dyson spends $8.8million a week on research and development and works with more than 40 universities worldwide to develop early-stage technologies.


Dyson launched in the US in 2002, with the DC07 vacuum cleaner. Within 2 years, it was market share leader. Now, the US team is nearly 1,000 strong, with offices in Chicago, IL; Aurora, IL; San Francisco, CA; and Dyson people around the entire country. And we are still growing. Dyson US is poised to double its footprint, and take on new categories. Already a target for our competitors, challenging times are ahead. And our battle-hungry US team is fired up.

Function Overview

Armed with scientifically-proven product superiority and precision-engineered technology, our creatives find it easy to get inspired. But we never take the obvious route. Online or offline, our in-house design teams are encouraged – just like our engineers – to turn the world upside and explore new approaches. Elevating the Dyson brand and solving an endless stream of global marketing problems.


Performance media at Dyson includes digital, search, social platforms, mobile, programmatic and the related tactics. The role reports into the Performance Media Director and has dotted line reporting in to the Region.


Responsibilities include:

  • Regional lead for strategic development of in all areas of digital delivery within Americas--currently USA, Canada and Mexico
  • Own the digital adtech (Google/Adobe)rollout and maturity for the region. Make sure we get the most out of the stack, understanding how the stack should or should not vary by country as we expand
  • Partner with in-market media managers, category managers to develop integrated campaigns leveraging cutting-edge creative and media tools and technologies to bring Dyson technology to life
  • Work closely with key stakeholders; the Direct business in Global HQ and Heads of eCommerce & Marketplace in markets. 
  • Take and agree briefs from ecommerce leads in Global HQ to market and work with, Media Managers and Agencies in markets to successfully develop media solutions and help execute them flawlessly
  • Work with Performance Media Director and Media & Operational Metrics (MOM) teams in the creation of a singular and global approach to Programmatic at Dyson 
  • Work with the Owner Experience (OE) and CRM teams that approach for drive data driven solutions for our owners. 
  • Work with Performance Media Director and Media partners to define and deliver the data driven approach to media mark
  • Deliver against regional and country level metrics
  • Identify new areas for testing and work closely with the Media & Operational Metrics (MOM) team to ensure that the frameworks and attributions are being followed and deployed
  • Define the reporting as needed within the metric frameworks
  • Support Commercial teams and markets
  • Establish strong relationships with key local market teams in region in order to identify common opportunities and/or challenges
  • Effectively manage any local issues which have been escalated
  • Partner with markets to develop short-term plans and a long-term roadmap for each market’s digital engagement
  • Develop strong media owner relations so we can utilize partners where needed
  • Help incubate innovation and inspire new thinking by regularly engaging with local teams. 


Project/Team/Agency management:

  • Foster and manage a positive relationship with senior internal business unit clients and creative teams to develop integrated performance media strategies. 
  • Leading and cultivating internal and external relationships, through in-person meetings, presentations, and frequent contact.
  • Provide guidance and monitor adherence to central strategy and metrics.
  • Be involved in all agency briefing and lead communications to agencies and partners.
  • Ensure agency delivery by channel and target.
  • Liaise with internal and external teams on objectives, strategies & tactics.


  • Experience in leading and developing large digital accounts 
  • 5-8 years experience in digital channel management (PPC, SEO, Programmatic, Social)
  • Strong analytical background
  • Strong demonstrable experience in thought-leadership and developing a view on the future of performance marketing
  • Proven ability in digital performance marketing strategy (execution preferable), particularly programmatic and search
  • Strong commercial acumen
  • Strong presentation skills

Benefits Overview

Dyson US monitors the market to ensure competitive salaries, holidays and retirement plans. Beyond that, you’ll also enjoy profit-related bonuses and life and disability cover. But financial rewards are just the start of a Dyson career. Rapid professional growth, leadership development and new opportunities abound, driven by regular reviews and dynamic workshops. And with a vibrant culture, the latest devices and a relaxed dress code reflecting our engineering spirit, it’s an exciting team environment geared to fueling and realizing ambition.

Dyson is committed to providing reasonable accommodations to individuals with disabilities. If you are interested in applying for employment with Dyson and need a reasonable accommodation for any part of the application process, please send an e-mail with your contact information, the job number of the position for which you are interested in applying, and the nature of your request to careers.us@dyson.com or call (312) 706-2260. Determinations of requests for reasonable accommodation are made on a case-by-case basis.

Posted: 23-Jul-2018

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