Description and Requirements

Reporting to the Team Head for Digital Marketing & Ecommerce in Korea, the role of E-Commerce Manager will be at the helm of driving continuous online customer journey improvements and is accountable for all the ecommerce business directly run by Dyson.


You will help deliver the strategic direction of the online business in the Dyson growth plan. As E-Commerce Manager you are expected to work closely with a network of digital, marketing, and sales colleagues based in Dyson’s global as well as local functions.


This role will work on ecommerce strategy with the support of the Digital Retail Merchandizer's operational execution.


Market Overview:

Dyson Korea as well as global is growing rapidly by superior and innovative technologies delivered to market and challenging the status quo. We don’t rest, we work for continuous and high growth, and therefore, we have many new technologies to deliver to market.

Korea is one of the most important and fastest markets for Dyson worldwide. Dyson operates with a distributor partner in the market and in order to support the continued growth, is creating its own subsidiary locally.

Function Overview:

The Dyson Ecommerce team which will be tasked to bring a creative, innovative and high growth approach to the e-commerce experience direct to consumers and through third party retail channels.

Responsible for the commercial results of Dyson, this role offers a great opportunity to further your career in online sales and at a company driven by technology and innovation.

Accountabilities:

Operations

  • Accountable for achieving direct online sales performance targets, conversion ratio and average order value from the website and marketplaces.
  • Deliver the Direct ecommerce plan within the larger Direct to Consumer business plan
  • Develop, plan and execute product sales promotions and oversee onsite pricing tactics
  • Closely collaborate with the digital marketing managers to identify and explore new opportunities to grow traffic to the direct online store, plan online investments, utilize CRM and track spend throughout the year to ensure shrewd investment
  • Ownership of stock and sell through management, forecasting and planning of (campaign) volumes

Deliver the overall onsite (shopper and researcher) experience

  • Relentlessly drive conversion and search optimizations
  • Continuously seek to improve the Dyson Direct onsite excellence, understanding the shopper journey through diligent analytics and testing new propositions
  • Design shopper journeys (page flows) and deliver the content for promotions, new product launches and other onsite experiences.
  • Work with internal support teams to improve the order flow and automation of the back end set up
  • Building and leveraging relationships with marketing, operations, IT and Group teams to ensure excellent execution of all in store and online assets to maximize conversion and return on investment
  • Ensure every activity has a well-planned, timely implementation plan ensuring all parties are well briefed and within budget

Analytics, optimization and reporting

  • Weekly reporting of commercial and site metrics performance vs plan and objectives
  • Use data insights to develop rationale to support initiatives, engage relevant stakeholders and aid decision making
  • Support the Category Managers with relevant insights into digital shopper behavior to optimize overall category and marketing strategies

Skills:

Experience:

  • Minimum Bachelor Degree
  • 8 to 12 years’ experience in eCommerce including strong marketing/sales experiences within marketplaces
  • Experienced in consumer goods industries such as Electronics, personal care, cosmetics and FMCG experience in major brands or on the ecommerce retailer side
  • Search Engine Optimization (SEO), PPC, CMS, Social Media, Email marketing skills preferred
  • Ability to leverage insights into a strategic selling story which drives growth.
  • Data savvy – ability to understand and interpret consumer insights through numbers
  • Hands-on experience in both commercial as well as technological drivers of ecommerce, ranging from front end to back end, tools and systems
  • Ability to identify trends and suggest innovative strategies on how to drive online sales (both direct and 3rd party e-retailers)
  • Experience managing a small team (of 1)
The right person:
  • Passionate about e-commerce, well informed about latest online marketing developments and digital technologies
  • Performance driven mindset
  • Ability to quickly adapt into a new organization and make immediate impact through positive and proactive nature, high energy level and credible experience.
  • Good communication skills, both written and verbal in English and Korean
  • Self-starter with lots of initiative and strong relationship skills
  • Hands-on, dynamic and collaborative personality, looking to work in a fast paced and continuously changing environment
  • Ability to develop strong internal cross functional relationships; openness to collaboration and feedback
  • Motivated self-starter, enjoy fast pace and dynamic environment

Benefits Overview:

The successful candidate will receive a competitive compensation package which will include a base salary, allowances and annual performance bonus scheme.