Description and Requirements

Dyson makes machines. People make Dyson. Come join us.

We Offer:

Great Benefits

401k Match

World Class Training

Employee Machine Purchase Program

As the Assistant Store Manageryou will partner with your Store Manager and together, have full accountability for your store which encompasses every trading activity within, including maintaining the overall Dyson reputation.  You must be a strong people leader that knows how to build, train, and inspire a strong team. You must be able to prioritize a broad spectrum of work both inside and outside of the physical store environment. Behind the scenes, the Assistant Store Manager will oversee operations such as strategic labor deployment, inventory management, and visual merchandising. Jointly with other members of leadership, you will be accountable for key metrics that define success from traffic generation to demos delivered to units sold to owner / shopper feedback.

Ultimately, the Assistant Store Manager will be responsible for leading and supporting a team that is able to create shopper experiences that defy convention and are unique and new. Your love for technology and design means you will know each Dyson product inside and out and will be the first to learn, share, and inspire your team members about new initiatives. You must be an enthusiastic champion for the reputation inside and outside Dyson.

Market Overview:

Dyson is a global technology company. Using a desire to make things work better as a catalyst for invention, our team of 3,000 engineers and scientists are passionate about developing technology that solves the problems others often ignore. From the world’s first bagless vacuum cleaner, to hand dryers that use 420mph sheets of air to remove moisture from hands, to a completely re-thought hair dryer with its motor in the handle, we are relentless about engineering better solutions. Dyson spends $8.8million a week on research and development and works with more than 40 universities worldwide to develop early-stage technologies.

Dyson launched in the US in 2002, with the DC07 vacuum cleaner. Within 2 years, it was market share leader. Now, the US team is nearly 1,000 strong, with offices in Chicago, IL; Aurora, IL; San Francisco, CA; and Dyson people around the entire country. And we are still growing. Dyson US is poised to double its footprint, and take on new categories. Already a target for our competitors, challenging times are ahead. And our battle-hungry US team is fired up.

Function Overview:

Our Retail Sales teams epitomise the entrepreneurial spirit that has defined Dyson since day one: ambitious, commercially savvy, and strategically agile. We drive innovative ways to put our technology into more hands. It requires managing multiple networks of Dyson people and takes ownership and courage. Being constantly driven to see clearer solutions and drive better sales.


People leadership – Lead and develop a team of high performers

  • Lead by example and model the behaviors that reflect Dyson’s core values
  • Lead and support a fun, engaging, and ambitious in-store culture ensuring the team is involved, valued, and recognized for their contribution
  • Spend time coaching our Experts, recognizing strengths and developing opportunities; manage overall team performance and growth in partnership with Store Manager
  • Ensure that there is a communication and engagement strategy to ensure Experts are aware of their measures of performance and bonus objectives and are fully informed of current business priorities, promotions, etc.
  • Develop and execute a strategy to hire and retain the best talent; be able to spot and develop talent in store to ensure a strong succession plan
  • Work in partnership with HR regarding all appropriate employee relations topics including performance and conflict management

On-going store operations – maintain a model of operational excellence and flawless retail execution

  • Partner with Store Manager to translate the strategic goals into retail operational plans to achieve the required targeted growth in customer experience, sales, and profit
  • Be fully versed in the content of the Operating Manual and ensure every element is executed; ensure highest degree of retail execution on a daily basis
  • Ensure that the retail operation complies to all policies and procedures relating to Security, Health, and Safety
  • Take ownership for maintaining the highest standard of store maintenance including daily cleaning of product, fixtures
  • Monitor controllable expenses; be accountable for inventory management overseeing ordering, receiving, and loss prevention

Drive iconic service and sales

  • Partner with Store Manager to ensure store achievement of targeted goals in service and sales
  • Analyze our in-store analytics to drive sales, traffic, and ensure the best customer experience and engagement
  • Partner with Store Manager to execute plans for live events to ensure theatre and education for Dyson shoppers
  • Lead and converse with senior colleagues up to and including Director level; be comfortable hosting store visits with senior leadership and VIPs


  • Minimum of 5 years of experience in a customer-facing, retail setting required
  • 2+ years of retail management experience required
  • Bachelor’s Degree strongly preferred or equivalent experience required
  • Experience in leading sales and operations in a retail store required
  • Experience managing a P & L strongly preferred
  • Experience working with or in a premium or luxury brand strongly preferred
  • Bi-lingual language proficiency is a plus
  • Ability to understand the Dyson brand and uphold its integrity

Benefits Overview:

Dyson Canada is committed to fostering an inclusive and accessible environment that reflects the diversity of the community in which we live. If requested, we will provide reasonable accommodation during the recruitment process for persons with disabilities.