Description and Requirements

This is a pivotal role as we scale not only our capability but our geographical presence. We need to focus not only on better channel planning, the role of our brand media investments but also create a metrics that matters framework that helps establish the return of our channel, creative & content investments and look at how we delight our owners. 

We have defined a very clear media journey over the next 3 years with key deliverable's that this role will work on. The role is responsible for ensuring that our brand channels are properly planned, integrated, measured, forecast and governed. It is responsible for working hand in hand with the global media agency of record to achieve this. 

This role is key to support the Global Planning & Operations Director, to ensure that we are assessing carefully the investment decisions being made, how they are forecast and governed, the tech stack to achieve the right decisions and building the metrics that matters framework to ensure we deliver on our business strategy.

Market Overview:

Dyson HQ, is tucked away in the Wiltshire countryside, our secluded location helps us to protect our ideas and stay independent-minded. Yet nearby are the fashionable cities of Bristol and Bath (where a young James Dyson invented cyclone technology). The growing campus is the heartbeat of Dyson. Benefitting from an onsite Gym, sports pitch, multiple cafes and a nature walk. Over 2,000 people, including James himself, spend their days strategizing, inventing technology and telling the Dyson story to the world.

Function Overview:

tbc

Accountabilities:

  • Build “metrics that matter” framework & database and deploy to global markets
  • Write the playbook of “best practice” for global media teams and markets
  • Own, design and run the Media Summit with Media team and Agency. Creating the right planning approach, templates, inputs and outputs. Setting expectations with markets
  • Work with global media partner to define best practice for brand metrics and results testing and validation, including ongoing value delivery and audit of performance
  • Ensure attribution model is data driven and applicable to all channels
  • Responsible for monthly, quarterly PBI governance process, working with finance & media agencies
  • Responsible for establishing with finance the tracking process of PPV
  • Responsibility for approval of costs within approval level, PO process, compliance & cost centre budget management
  • Own media supplier management, KPIs and regular business reviews and independent audits
  • Improve the value delivery from the agencies YOY and the PBI/GM ratios
  • Ensure that the media tech stack is planned, built and deployed within agreed time frames and SLA's
  • Ensure we are surfacing data as required to tailor (owner journeys) and make better investment choices
  • Work with commercial, markets and programme management teams on media planning process and governance, reporting and improvements. Inputting into Project progress, RAG and next steps

Skills:

You will need to demonstrate a blend of traditional & digital media skills & experience, operating at senior management / head of level for either a top media agency or a global customer facing brand. 

You will have significant global integrated media planning & reporting experience. Although, this position requires you to report on large digital investments, it is not responsible for Performance Media / Digital strategies. Instead, you will own media metrics and build our media tech stack. 

 You will be a strong hand’s on leader, able to lead and inspire global media teams, drive & improve agency performance. You will possess an ability to devise global strategic media plans & deliver tangible results. You will have a creative side to you and enjoy designing and writing media tool kits for global teams & local markets. 

On a more practical level, you will understand the importance of implementing clear ways of working (governance frameworks) across media planning, media agency management, PO approvals, audits and PBI. 

You will be hungry, resilient and able to work in ambiguity.

Benefits Overview:

  • 27 days holiday plus eight statutory bank holidays
  • Pension scheme
  • Performance related bonus
  • Life assurance
  • Sports centre
  • Free on-site parking
  • Lift share scheme
  • Subsidised café and restaurants Discount on Dyson machines