Description and Requirements

The Head of Performance Media plays a pivotal role within the Planning and Operations team to help us achieve our ambitions as a technology enterprise. Strategic role working closely with our Direct, Category & market teams to deliver efficient performance media campaigns to execute on direct strategies and reporting of relevant results. The role reports into the Global Media Director and has an international team within each of our Centres of Excellence (CoE’s). 

They will have full ownership of all Digital Media and be responsible for all forward focused strategy & innovation within the global team. Working closely with the wider media teams, categories, markets and partners. You will be overseeing a growing team based in the CoE to help deliver strategic initiatives alongside BAU.

Market Overview:

tbc

Function Overview:

tbc

Accountabilities:

  • Manage all paid media activity across Dyson, including strategy, planning, tracking/measurement, reporting, analysis, forecasting, budgeting and optimisation to ensure delivery against business objectives
  • Own & drive media, publisher and third-party data partnerships (e.g. Google, Bing, Facebook etc.) and on-board new partners/technology where appropriate
  • Drive innovation & leadership across paid media activity via test and learn opportunities
  • Lead a multi-disciplined team by extracting the best performance from the team as well as running 1:1s, PDPs, reviews and goal setting
  • Work closely with all business teams to drive business efficiency and performance through cross department optimisation (direct, commercial, finance)
  • Work closely with all other market teams to ensure an integrated approach to performance marketing
  • Attend business trade meetings to feedback performance and gain project buy in from senior leadership
  • Build and own our centralised media intelligence and reporting platforms which will provide our markets and team real time access to the results and insights to help optimise and inform upcoming campaigns

Skills:

  • Strong experience in Digital acquisition as well as upper funnel branding on large retail brands. With a good working knowledge on e-commerce operations and driving direct to consumer growth
  • Proven history in successfully delivering large, complex DR focused digital campaigns (ideally gained on retail brands)
  • Use of paid search technology platforms (ideally DS, Adobe)
  • Experience across all areas of paid media including programmatic (audience first), native & video and can plan customer journeys across all touch points
  • Understanding of Amazon advertising platform, ad formats and targeting strategies
  • Experience working with a DMP (Data Management Platforms) including managing setup and roll out
  • Experience in launching and managing DCO solution for both performance and branding campaigns
  • Detail oriented and comfortable with manipulating, analysing and questioning large data sets
  • Excellent with Excel & PowerPoint
  • Tableau experience would be advantageous 

Benefits Overview:

  • 27 days holiday plus eight statutory bank holidays
  • Pension scheme
  • Performance related bonus
  • Life assurance
  • Sports centre
  • Free on-site parking
  • Lift share scheme
  • Subsidised café and restaurants
  • Discount on Dyson machines