Graduate Research Executive
In a market where Dyson entered and created something new, how can insights help the business grow? With the expansion of the China market, the need for understanding consumers continuously increases. As an Insights Graduate, you will help support Dyson China’s market research and consumer insights. You’ll be educating the business, both local and global colleagues, with what it means to be a Chinese Dyson consumer.
Dyson has made a major strategic expansion into Asia. China is our main focus market for future growth, delivering a turnover of RMB2billion within 4 years. At the heart of the Asia expansion is the decision to create a strong Dyson team on the ground in Shanghai, where this role will be based. The team is currently 300+ people.
Dyson products are built to last, as well as perform for our owners. To do this we take the time to understand our unique users in every market. We analyse data and customer feedback, relentlessly improving performance, product safety, reliability, usability and customer satisfaction. Each generation of Dyson technology must set the benchmark for the next. And with so many new categories on the way, our customer insights will be more pivotal than ever. It’s vital to Dyson’s future technology.
Our graduates work in real jobs, so are given real responsibility from Day one. To help you understand Dyson and set you up for success in your role you can expect a through Induction when you start and a personal Programme of Development for the first 2-3 years. This will equip you with the professional skills needed for a long term career at Dyson.
In this role specifically you can expect the following:
Help Dyson China better understand consumers through research
Take business questions and translate them into research covering market landscape to product experience
Work with other departments to analyze and understand business opportunities
Familiarize yourself with the various market research tools available
Set up and conduct focus groups
Create and translate questionnaires from CN-EN and vice versa
Present findings to wider team through small meetings and experiential workshops
Analyze data in Excel using basic formulas and pivot tables
Compile reports across various data resources to support business decisions
Preferred candidates will have previous intern experience in Marketing and/or in a leading Market Research Agency – e.g. ACNielsen, Millward Brown, GfK, etc – and ideally gained overeas
You’ll be part of a larger team so must be able to work with others but be equally as comfortable working independently; managing your own time and project deliverables.
Stakeholders are diverse – internal and external; senior management, technical specialists or other Graduates potentially. They could be based locally or further afield in one of our other 20+ offices so you must be able to build relationships quickly and develop your personal networks
Working in a Global business you will need to be fluent in both Mandarin and English, both spoken and written, and any additional languages would be a bonus
You will have recently Graduated/be graduating from University with at least a Bachelor’s degree, but possibly a Masters level. We are open to the subject of study, but are particularly interested to hear from people that have studied overseas
We are an innovative technology company, making a broad range of product and so an understanding of what we do, and what makes us different, is advantageous
In this role you will specifically need experience with analysis software: e.g. SPSS, Tableau
Excellent Microsoft office – particularly PowerPoint and Excel - skills are essential