Description and Requirements

Global Head of Media Technology role solves strategic marketing challenges by applying data &technology to ensure Dyson markets are successful in building their categories & engaging with owners using media tech capabilities. Role is responsible for owning Dyson media tech road map including launching, developing and evolving future facing media infrastructure and strategy. Core element of the role is developing our enterprise DMP offering and go to market approach. 

This role is key to support the Global Media Lead, to ensure we have a clear and effective media technology road map to support our markets, regions and business growth ambitions. 

The role requires the ability to proactively identify opportunities to leverage data and technology to solve media problems, and importantly influence and deliver expertise at a senior level throughout the business.

Market Overview:

tbc

Function Overview:

tbc

Accountabilities:

  • Develop and lead a team of Ad Operations specialists to provide tagging deployment and management and as well as act as a consultant and support the markets on digital data collection and media analytics best practices
  • Develop and own business case for DMP solution to improve owner engagement and marketing effectiveness. Own the project through to launch and manage internal & external stakeholders to deliver technology and launch strategy
  • Lead team to own and develop media & dashboards and reports, identifying areas of improvement and recommending solutions to be implemented locally/globally to maximise business growth & return
  • Develop Dyson's creative analytics suite and reporting capabilities to allow for data first and dynamic creative practices along with in-depth reporting capabilities
  • Understand Global, Regional and Local digital strategy and business priorities, in order to ensure technology infrastructure is fit for purpose and provide recommendations against identified opportunities
  • Work with key media partners to evolve technology offerings to ensure Dyson media stack is future facing. Focus areas evolve include attribution data, single owner view, owner life time value & marketing automation.

Skills:

  • Be an expert in advertising technologies such as DMP’s, ad servers, DSPs, ad exchanges, cross-device tracking technologies, website analytics systems, DCO, etc
  • Be capable of inventing and deploying complex technological solutions to solve specific marketing challenges
  • Understand the standard workflows and metrics involved in digital & traditional programs including how to traffic media + data campaigns
  • You will have significant experience in a combination of enterprise DMP services, programmatic media, & analytics
  • You will need to demonstrate hands on experience from an entrenched DMP-based role, ideally with practical implementation, hands on experience, not just strategy and theory 
  • You will be a strong leader of people and have a successful track record of team management 
  • You will be influential at a senior level and be a self-motivated operator, comfortable with navigating a matrix structured global organisation
  • You will have experience and be confident to deliver complex technical content to large groups, in a coherent, accessible and inspiring way

Benefits Overview:

  • 27 days holiday plus eight statutory bank holidays
  • Pension scheme
  • Performance related bonus
  • Life assurance
  • Sports centre
  • Free on-site parking 
  • Lift share scheme
  • Subsidised café and restaurants
  • Discount on Dyson machines