Head of SEO

£Competitive + Bonus + Private Health / Dental + Pension + 27 days holiday + Free onsite Gym



Due to exponential growth and significant investment into growing our organic marketing channels, Dyson is recruiting for a Head of Search Engine Optimisation to define, implement and grow the SEO global function.

As Head of SEO, you will have full ownership of the global organic search function. You will set the vision, strategy and execution playbook aimed at growing audience numbers, defining global best practice and growing incremental revenue into our global markets. You will be the “go to person” for this channel and lead Dyson’s global SEO efforts and report into the E-commerce Director.

As the ideal candidate, you will have a proven track record and demonstrable experience in concepting and delivering global SEO strategies that have significantly increased SEO performance for a national or global brand, as well as hands on skills in recruiting, developing and growing a successful organic function 

Market Overview

Tucked away in a quiet corner of Wiltshire, but only 15 minutes from the M4 and well connected by rail, our Malmesbury HQ is home to more than 3,500 people in a growing campus that houses our IT, Finance, Group Commercial, RDD and GB & Ireland Market teams. With 3 cafes, a gym and sports facility and a selection of iconic engineering legends including our Harrier and Lightning jets, it’s an inspirational place to work and the Digital team is based in the most recently built, agile workspace.

Function Overview

The Digital team is driven by one ambition: to deliver an intuitive, premium interface on all digital devices, globally. In just 12 months, they took Dyson from seven eCommerce markets to 19, with more to come. They’re determined to do it better than anyone, providing speed and simplicity of purchase, and fingertip support to get the most out of our machines. As devices evolve, they’re partnering with industry experts to stay ahead; seeking new opportunities, leveraging data insight, relentlessly testing and refining. And often revolutionising.


  • Define, execute and own the global Dyson search engine optimisation strategy 
  • Lead the business into becoming an SEO first organisation, working with a wide range of stakeholders to implement best practice across Dyson
  • Build localised organic search strategies and consult markets on best practice
  • Audit Dyson websites and provide guidance on improvements to architecture meta-data, page theming and link building
  • Work closely with the Head of Performance Media and the Performance Media team to create efficiencies between organic and paid search so the two channels work in harmony
  • Build and create SEO reports and web performance dashboards and hold full accountability for organic growth analytics and metrics
  • Hold full accounabiliy for the conception and rollout and evolution of the SEO best practice playbook across international markets
  • Own relationships with 3rd party vendors, budgets and driving engagement with markets
  • Provide guidance on redirect & migration strategy for rollout of market websites


  • Experience of driving significant growth through SEO channels in an E-commerce environment - you will be asked to provide examples that demonstrate how your decisions have impacted on rankings and visibility
  • Proven ability to concept and execute SEO strategies
  • Advanced understanding of site architecture and SEO
  • Proficient understanding of Google Analytics, Google Search Console and Adobe Analytics
  • Experience using site auditing tools (ScreamingFrog, Moz tools, etc)
  • Strong understanding of technical SEO including Hreflang, crawl budget optimisation, schema markup, XML sitemap, pagination and canonical markup
  • Strong understanding of URL redirect mapping
  • Sound knowledge and experience of CMS platforms (ideally Adobe Experience Manager or Sitecore)
  • Educated to degree-level or hold the equivalent (ideally qualified in digital, e-commerce or maths)
  • Strong HTML and an understand of web speed performance
  • Excellent presentation and communication skills to senior stakeholder audiences

Benefits Overview

Dyson monitors the market to ensure competitive salaries and pension contributions. Beyond that, you’ll also enjoy a profit-related bonus, generous leave and life insurance. But financial benefits are only the start of a Dyson career. Rapid professional growth, leadership development and new opportunities abound, driven by regular reviews and dynamic workshops. And with a vibrant culture, flexible working hours, the latest devices and a relaxed dress code reflecting our engineering spirit, it’s an exciting team environment geared to creativity, innovation and ambition.

Posted: 13-Apr-2018

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