Investigative Creative Head

£Competitive + bonus + pension + 27 days holiday + free on-site gym

Malmesbury

Description

We need an Investigative Creative Head who'll be responsible for helping with the generation of creative strategy for Dyson’s new products. And the re-positioning of existing products. Help to develop product visual communications strategies (claims, creative, design, and stories) for new and existing products. The final campaigns scope may be global or single market, and they may be for launch or in life-cycle.


Help to define how we ‘frame’ and present creative strategies.

Market Overview

Dyson HQ, is tucked away in the Wiltshire countryside, our secluded location helps us to protect our ideas and stay independent-minded. Yet nearby are the fashionable cities of Bristol and Bath (where a young James Dyson invented cyclone technology). 

The growing campus is the heartbeat of Dyson. Benefitting from an onsite Gym, sports pitch, multiple cafes and a nature walk. Over 2,000 people, including James himself, spend their days strategizing, inventing technology and telling the Dyson story to the world.

Function Overview

Within the central Dyson Commercial Division exists the ‘Dyson Experience Group’. It comprises of three core creative and design teams based in Malmesbury (each with a different role) and three satellite design teams based in the US, EU and APAC (with identical roles). These teams all report into Jim Turner (Global Creative Director).


The ‘New Product Communications Strategy’ (NPC) team is the first of the three core teams. Its central role is to research, design & develop messaging and creative direction (selling approach) for new and existing Dyson products, then transfer this output to the second of the core teams - the Campaigns and Infrastructures Team – for interpretation into fully integrated campaigns.

Accountabilities

You'll be responsible for delivering new (NPD) product/technology messaging and creative strategy that is compelling, competitive, legally substantiated, and Reputation building. This defines ‘how we sell’ our new products in existing and new categories. Research, design, test and develop these ‘upstream’.

Deliver surprising and intriguing ‘engineering stories’ from the NPI and NPD engineering teams that add humanity, credibility and science drama to our product and technology visual communications strategies.

Deliver modified creative strategy for existing products where repositioning is required to products and/or ranges due to the introduction of NPD. Ensure solutions are geared toward the commercial objectives.

Deliver comprehensive New Product Communications Strategy kits for all the above, then ‘immersion and briefing’ sessions for the Integrated Campaigns Team who will take the strategy through to fully integrated campaigns. Own and shepherd the strategy through to the final campaign delivery, working in close collaboration with the Campaigns and Infrastructures teams and Category Commercial Team via a routine review and approval process.

The Dyson Link app is a fast evolving and complex extension of the product and shopper/owner experience. Develop an understand of the vision, strategy and as much detail as possible for Link, and how our comms interface and add value to this aspect of the Dyson Experience.

Line management of one creative (senior or middleweight). Lead and develop their work to support their career progression at Dyson.


Skills

The successful individual will be a proven senior creative/creative head or creative lead from a media neutral background – able to work and think across all media touch points in the shopper journey. You'll be an expert in briefing writers, art directors, photographers, and film makers to deliver the right content, pace, tone, meaning.


Commercially focussed, able to span strategy, creative, design, and have the highest standards in all areas of execution. Culminating in knowing when to make the right decisions in the interest of balancing time, quality and cost. Possess a good understanding of variety of production processes – how they influence creative, how and when to engage producers, typical time constraints, typical quality constraints, typical cost constraints.


A self-starting strategic thinker with an aggressive/competitive attitude. Comfortable with ‘failure’ in the context of multiple iterations of testing and learning. Comfortable working quickly in a fast paced, ambiguous environment.


Reports to the New Product Communications (NPC) Creative Director.

Benefits Overview

Dyson monitors the market to ensure competitive salaries and pension contributions. Beyond that, you’ll also enjoy a company bonus and 27 days annual leave. But financial benefits are only the start of a Dyson career. Rapid professional growth, leadership development and new opportunities abound, driven by regular reviews and dynamic workshops. And with a vibrant culture, flexible working hours, the latest devices and a relaxed dress code reflecting our engineering spirit, it’s an exciting team environment geared to creativity, innovation and ambition.

Posted: 20-Feb-2017

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