Investigative Creative Head
£Competitive + bonus + pension + 27 days holiday + free on-site gym
Help to define how we ‘frame’ and present creative strategies.
The ‘New Product Communications Strategy’ (NPC) team is the first of the three core teams. Its central role is to research, design & develop messaging and creative direction (selling approach) for new and existing Dyson products, then transfer this output to the second of the core teams - the Campaigns and Infrastructures Team – for interpretation into fully integrated campaigns.
You'll be responsible for delivering new (NPD) product/technology messaging and creative strategy that is compelling, competitive, legally substantiated, and Reputation building. This defines ‘how we sell’ our new products in existing and new categories. Research, design, test and develop these ‘upstream’.
Deliver surprising and intriguing ‘engineering stories’ from the NPI and NPD engineering teams that add humanity, credibility and science drama to our product and technology visual communications strategies.
Deliver modified creative strategy for existing products where repositioning is required to products and/or ranges due to the introduction of NPD. Ensure solutions are geared toward the commercial objectives.
Deliver comprehensive New Product Communications Strategy kits for all the above, then ‘immersion and briefing’ sessions for the Integrated Campaigns Team who will take the strategy through to fully integrated campaigns. Own and shepherd the strategy through to the final campaign delivery, working in close collaboration with the Campaigns and Infrastructures teams and Category Commercial Team via a routine review and approval process.
The Dyson Link app is a fast evolving and complex extension of the product and shopper/owner experience. Develop an understand of the vision, strategy and as much detail as possible for Link, and how our comms interface and add value to this aspect of the Dyson Experience.
Line management of one creative (senior or middleweight). Lead and develop their work to support their career progression at Dyson.
Commercially focussed, able to span strategy, creative, design, and have the highest standards in all areas of execution. Culminating in knowing when to make the right decisions in the interest of balancing time, quality and cost. Possess a good understanding of variety of production processes – how they influence creative, how and when to engage producers, typical time constraints, typical quality constraints, typical cost constraints.
A self-starting strategic thinker with an aggressive/competitive attitude. Comfortable with ‘failure’ in the context of multiple iterations of testing and learning. Comfortable working quickly in a fast paced, ambiguous environment.
Reports to the New Product Communications (NPC) Creative Director.