Description and Requirements

The (Junior) Brand Manager will be accountable for the successful execution of commercial plans of our Environmental Control (EC) category within Germany. Working with the Senior Commercial Manager, he/she will plan and deliver category plans and marketing/communication projects to support our ambitious category performance in terms of profitability and growth. Our EC category consists of the following products e.g. Purifiers, Humidifiers, Fans & Heaters.

Working with a cross functional team both within Germany and with Group functions, he/she will deliver core elements of the commercial strategy for the category, within the context of the German growth strategy and Dyson’s global category ambitions.

Market Overview:

Dyson is a global technology company founded in 1993 in Malmesbury, UK. Over 10,000 people, including James Dyson himself, spend their days strategizing, inventing technology and telling the Dyson story to the world. It's all about better ideas and better technologies to solve other people problems.
Since 1998 Dyson can be found on the German market. Over 130 people are now responsible for the marketing and selling of Dyson's products.

Function Overview:

Our Marketing, Communications, Sales and Retail Activation teams launch our latest machines to the world, bringing our problem-solving technology to life in engaging ways. Thankfully, we don’t need marketing gimmicks or clichés because we have fact and engineering superiority on our side. Our in-house agency ensures consistency in brand, advertising, packaging, retail, events and digital across our global markets.

Accountabilities:

Drive commercial success by fully understanding the market, consumer, influencers, competitors and retail customers in the environmental control (EC) category.

Contribute to develop and deliver the marketing/communication plan to the consumer
  • Manage media plans and communication messaging across all touch points and audiences and report the effectiveness of communications activity to prove the benefit to the business
  • Contribute to develop the category plan for environmental control (EC) in Germany. Implement major parts of that plan with full project management responsibility
  • Drive delivery of the plan working collaboratively with the local Marketing teams and international Marketing / Environmental Control Commercial, Sales, etc.
  • Collaborate with the Sales team and digital teams to achieve 5 star in-store and online merchandising of product
  • Conduct relevant research with Insights Team to understand profile of the Dyson environmental control customer and drivers of purchase and deliver clear and actionable insights
  • Ensure all on-product and in-box communication is fine tuned to drive sales and communicate brand benefits
  • Continuously and proactively manage category Brand Building Investment

Fulfil other duties as required
  • Pick up new activities that fall broadly in the purpose of the role
  • Fix things that you can see need fixing
  • Identify problems and find solutions

Skills:

  • Has previous experience (min. 2 years) in marketing, product management, brand management or comparable
  • Experience working closely with and partnering with cross functional teams especially, Consumer Research, Digital and other marketing related functions
  • Applies consumer insights in every step/decision/day 
  • Knowledge of ATL and digital media
  • Experience working with and managing media and promotion agencies
  • Has demonstrated the ability to bring in new ideas and is ultimately focused on execution and makes sure things get done
  • Strong oral and written communication and influencing skills in order to effectively communicate with all levels of the organization within Germany, our Head Quarter in UK and other market hubs
  • Fluency in German & English
  • Strong initiative: wants and takes action and accountability

Benefits Overview:

  • 30 days holiday
  • Pension scheme
  • Flexible working hours
  • Relaxed dress code
  • Free on-site parking or subsidized job ticket
  • Discount on Dyson machines and Corporate Benefits
  • Subsidized sport activities