Digital Creative

£Competitive + Bonus + Pension + Free on-site gym



We need a Digital Creative to work within our Integrated Campaigns team. Reporting to the Senior Digital Creative, you’ll work closely with a team of creatives and Commercial Managers to originate concepts and develop campaigns for all digital channels – websites,advertising, social media, CRM.

 You’ll work on integrated campaigns that connect our brand and products with our customers, communicating our mantra of first / better / only, and setting us apart from the competition.

Market Overview

Home to our global Research, Design and Development centre and all of our Commercial functions, Dyson HQ is tucked away in countryside famous for the railway tunnels and bridges of Isambard Brunel, who revolutionised modern engineering. Our secluded location helps us to protect our ideas and stay independent-minded. Yet nearby are the fashionable cities of Bristol and Bath (where a young James Dyson invented cyclone technology).

Function Overview

The ‘Integrated Campaign Team’ is one of three core teams in the ‘Dyson Experience Group’. Its central role is to take product and/or market specific visual communications strategies from the Product Visual Communications Team and create fully integrated campaigns that populate all consumer journey touch points. This includes populating the controlled digital infrastructures and templates that feed both Dyson indirect AND direct experiences; and populating the controlled physical infrastructures and templates that feed Dyson indirect experiences.


The scope of work delivers campaigns for all Dyson products, all product categories, all markets.

The scope of the role requires you to create commercially effective, creatively brilliant digital work. Your creative solutions will work across multiple platforms and connect seamlessly with all other facets of the campaign, communicating our performance superiority, setting us apart from the competition and building a customer journey that is compelling and accessible.

Working in a category specific team, you’ll collaborate with campaign and advertising creative to develop concepts that present a consistent message, drive engagement and convert consideration to purchase. Working with dedicated developers, you’ll also be responsible for ensuring that the final build delivers your creative vision whilst being robust and fit for purpose.

When required, you’ll also work with our in-house imagery and film teams to create the assets required to support our campaign executions across all digital outputs.


  1. Bringing a fresh perspective to the design of interactive digital experiences
  2. Ensuring all work is in line with Dyson brand values and follows the relevant brand & design guidelines.
  3. Working with other creatives, brainstorming and sharing ideas.
  4. Whilst reporting into your category line manager, also ensuring that your work is consistent with the wider digital creative agenda established by the Digital Creative Director.
  5. Working with dedicated digital developers to ensure executions of final design (design/animation, interactions etc.) into build are understood and pixel perfect across all digital platforms.
  6. Staying abreast of the digital landscape – advancements in technology & design, trends in social, connected products etc.
  7. Continuous development and honing of the technical abilities relevant to the role.
  8. Ensuring that deadlines are met and that all work is on-brand and on-brief.


Though you understand the constraints of digital development and build, you’re a creative first and foremost – you’re all about ideas. As such, you’ll be as at home with paper and pencil as you are with mouse and screen – able to quickly and intelligently articulate your ideas with sketches and scribbles. You’re a big picture thinker.

You understand how responsive digital content works across different devices (mobile, tablets, apps), as well as a good understanding of which platform works best for any given requirement.

You have an eye for detail, and layout and typography matter as much to you as they would a print designer. You understand information architecture and can demonstrate user interface design skills. Basic programming / development skills are an advantage in informing the work you produce and facilitating the transition from design to build. You’re excited by all things art and design and you find inspiration from a wide range of sources, utilising found images, mocked-up imagery and film, and mood boards to support your thinking and add weight to your ideas.

In addition, you have your finger on the pulse of the digital world – latest thinking and ideas, award winning creative, trends and advancements.

Benefits Overview

Dyson monitors the market to ensure competitive salaries and pension contributions. Beyond that, you’ll also enjoy a company bonus and 27 days annual leave. But financial benefits are only the start of a Dyson career. Rapid professional growth, leadership development and new opportunities abound. And with a vibrant culture, the latest devices and a relaxed dress code reflecting our engineering spirit, it’s an exciting team environment geared to creativity, innovation and ambition.

Posted: 22-Sep-2017

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