Marketing Manager

Starting salary will be based on experience and credentials

Chicago, IL

Description

We are looking for experienced and highly skilled Marketing Manager, who thrives in a high paced, dynamic environment, has passion for new technology and consumer products, and has skillset to implement the latest marketing strategies. 

The Marketing Manager will lead every facet of a product or a projects journey including: positioning, competitive analysis, feature prioritization, marketing campaigns, promotions, media plans, and PR, helping to shape the brand and help it grow.  

Marketing is structured like a classical brand marketing position, with ownership of both the category and the marketing.  Working with a cross-functional team across Sales, Media, PR/Communications, Legal, Graphics, Retail Marketing, Training, and our Group Commercial team in the UK are essential. Executing strategies from beginning to end are imperative with experience with new product launches and campaign development and execution.

Market Overview

Dyson is a global technology company. Using a desire to make things work better as a catalyst for invention, our team of 3,000 engineers and scientists are passionate about developing technology that solves the problems others often ignore. From the world’s first bagless vacuum cleaner, to hand dryers that use 420mph sheets of air to remove moisture from hands, to a completely re-thought hair dryer with its motor in the handle, we are relentless about engineering better solutions. Dyson spends $8.8million a week on research and development and works with more than 40 universities worldwide to develop early-stage technologies.
 
Dyson launched in the US in 2002, with the DC07 vacuum cleaner. Within 2 years, it was market share leader. Now, the US team is nearly 1,000 strong, with offices in Chicago, IL; Aurora, IL; San Francisco, CA; and Dyson people around the entire country. And we are still growing. Dyson US is poised to double its footprint, and take on new categories. Already a target for our competitors, challenging times are ahead. And our battle-hungry US team is fired up.

Function Overview

Bringing brand new technology to life – and to the world – requires inventive marketing. Clarity of message. Vast reach. And engagement in more innovative ways. Working closely with our engineers, our marketeers develop powerful claims through scientific research. And from traditional channels to cutting-edge events, retail experiences, social media and PR, we seize every chance to tell the Dyson story.

Accountabilities

  • Market category advocate, championing the category products and opportunity both internally and with our retailers and partners.
  • Develop and execute clear and compelling marketing plans which will drive incremental sales growth, share gains and positive brand attributes.
  • Manage existing and new product launches.
  • Work with sales in and sales out organization on product positioning, pricing, promotion, in-store execution, training, and events.
  • Develop the media strategy, channel plan, monitor budget and review ROI of media spend, working closely with Mindshare and Digital team.
  • Work with both market and group/global counterparts on creative asset development for campaigns, launches, website creation, and content development,
  • Develop, communicate and gain buy-in for the category strategy from stakeholders across the business (both Group and US), and ensure progress against the plan is well communicated.
  • Ensure monthly and yearly volume, net revenue and margin targets are met, closely monitoring the P&L and production forecast for the category.

Campaign Development

  • Create marketing plan for the year to support key seasonality, new products, and events.
  • Ensure alignment across all marketing channels on key consumer targets and marketing objectives.
  • Create all briefs for creative needs and asset development with internal creative teams.
  • Manage media plan and execution with agency and internal teams.
  • Lead social content creation and integration within organization – brief, production, management of results and optimization throughout campaign.
  • Develop content partnerships with media partners to develop content to support our marketing objectives.
  • Manage events and partnerships with other brands and organizations to further support our marketing objectives.

Product Range & New Product Management

  • Manage all aspects of bringing new products and technology to market to ensure successful launches.
  • Be the internal champion for the product, for core Dyson technology and for Dyson brand values.
  • Collaborate with colleagues across the market team (retail, media, sales, customer services and marketing) to maximize the impact the category/ product has on consumers and retailers.
  • Work with sales partners to develop and activate range plans, marketing plans and trade activation and drive retailer compliance in stores.
  • Drive internal and external training to ensure understanding and advocacy of the technology and features across all channels.
  • Partner with Retail team to develop in-store POS and displays.

Sales Partnership

  • Work with sales partners to develop and activate range plans, marketing plans and trade activation and drive retailer compliance in stores.
  • Partner with Retail team to develop and deliver sales presentations and materials to ensure retail success.
  • Manage weekly retailer meetings and project status to ensure alignment on objectives and track progress.
  • Brainstorm new opportunities for increased sales that drive the brand.

Budget Management

  • Manage the category marketing budget on monthly basis.
  • Partner with Finance to lead the annual marketing planning and budgeting process for assigned category.
  • Provide monthly insight into the business forecasting cycle including appropriate volume forecasting and business trends.
  • Negotiate partner programs and media content partnerships.
  • Evaluate ROI of marketing campaigns and adjust plans as necessary.

Skills

  • 6-8 years strategic brand marketing experience required, at least 2 of which must be in a manager level role; evidence of consistent progression in responsibility required.
  • Bachelor’s Degree required; preferably in Marketing, Advertising or Business Administration
  • Experience with consumer products and/or retail required.
  • A consumer technology / electronics background is strongly preferred but would be open to other experience such as health and CPG experience, specifically with an understanding of the premium / luxury market.
  • Strong communication skills, with the ability to present information (both written and oral) clearly and concisely at all levels within an organization.
  • Team player who is able to manage and motivate people and to build strong relationships with a wide range of people (across all Dyson markets).
  • Strategic thinking with the ability to take a wide view and create, execute and manage a sound marketing plan.
  • Must be able to critically analyze data and tackle problems and present viable solutions
  • Influencing skills, with the ability to lead cross functionally and influence up, down and across the business.
  • Must be adaptable, be open to taking on more and have the ability to adapt plans and direction as the business indicates.
  • Entrepreneurial spirit- must be able to deal with ambiguity and willing to take risks as needed.
  • Be passionate about the product and about Dyson, technology and engineering.
  • Project management skills with the ability to manage budgets and deadlines – and plan, achieve and evaluate results individually and through others.
  • Ability to travel occasionally as required.

Benefits Overview

Dyson US monitors the market to ensure competitive salaries, holidays and retirement plans. Beyond that, you’ll also enjoy profit-related bonuses and life and disability cover. But financial rewards are just the start of a Dyson career. Rapid professional growth, leadership development and new opportunities abound, driven by regular reviews and dynamic workshops. And with a vibrant culture, the latest devices and a relaxed dress code reflecting our engineering spirit, it’s an exciting team environment geared to fueling and realizing ambition.

Dyson is committed to providing reasonable accommodations to individuals with disabilities. If you are interested in applying for employment with Dyson and need a reasonable accommodation for any part of the application process, please send an e-mail with your contact information, the job number of the position for which you are interested in applying, and the nature of your request to careers.us@dyson.com or call (312) 706-2260. Determinations of requests for reasonable accommodation are made on a case-by-case basis.

Posted: 2-Nov-2017

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