San Francisco, CA
Dyson is establishing a regional operation in California based out of San Francisco. The regional operation will define and prototype the future US Dyson business model that moves us from a floor-care company to a future proof technology company and deliver a transformational Dyson experience.
The California Marketing Manager is required to bring together all local opportunities, ensuring first class activation. The incumbent will constantly support and drive execution of a hyper-local approach with the ability to measure which activities and channels are the most relevant and impactful. They will be the critical local expert on the consumer, the media landscape and the execution requirements.
· Develop and own a regional marketing strategy for California, focusing first on the metro markets of San Francisco and Los Angeles. The plan must drive local awareness, purchase intent and conversion, as well as fit into the national marketing plan for the US.