Metrics Analyst + bonus + 27 days holiday + gym
The Marketing Analyst will work across metrics for media channel, content, data and experience. You’ll be proactive in interrogating this data, looking at the return of our internal and external investments so that we can continuously improve and operate more efficiently and effectively. We are looking for someone to ensure rigorous processes are in place to support the business in making data-informed decision-making around our online activities.
The role would suit someone with comprehension of numerical and data analysis.
Strong understanding of media metrics (e.g. buying models, CPV, CPM, CTR, GRP) and quantitative business measures. You'll have experience working with analytics tools such as:
- Adobe Analytics (SiteCatalyst)
- Google Analytics
- IBM Coremetrics
- Facebook Insights
- Crimson Hexagon, etc.
As a Metrics Analyst you'll have knowledge of media industry research tools including:
- Media Metrix
- Nielsen Net Ratings
- Ad Relevance
- Web Trends
SEM and SEO experience preferred.