Metrics Analyst + bonus + 27 days holiday + gym




As a Marketing Analyst you'll be working with, analysing and reporting on marketing data across all Dyson channels with key focus on our direct routes to market.You'll champion the benefit of measuring and establishing the commercial value of Dyson's owner experiences, how we measure our investments, how we establish performance metrics against the channels, content and data that we focus on and manage the roll-out of these within our markets.

Market Overview

Home to our global Research, Design and Development centre and all of our Commercial functions, Dyson HQ is tucked away in the Wiltshire countryside. The building is the heartbeat of Dyson. Over 1,500 people, including James himself, spend their days strategizing, inventing technology and telling the Dyson story to the world. In 2016, our HQ began doubling its footprint with an ambitious new expansion.

Function Overview

The Commercial Team at Dyson are responsible for bringing our engineering, technology and products to life through NPD launches and marketing campaigns. We work across a diverse team of specialists and with our global markets to deliver outstanding communications. Our aim is to create inspired and highly differentiated experiences that amplify the pioneering technology we make.


As a Marketing Analyst you'll be responsible for producing operational analytics so we can collect ‘metrics that matter’ for Dyson’s outward and inward investments, utilising this insight to drive greater efficiency, improve effectiveness, and enable us to automate and scale in a standardised ways of working. Working under the guidance of the Head of Media & Operational Analytics you’ll produce operational data which is visible and neutral so that better decisions can be made enabling operational improvements.

The Marketing Analyst will work across metrics for media channel, content, data and experience. You’ll be proactive in interrogating this data, looking at the return of our internal and external investments so that we can continuously improve and operate more efficiently and effectively. We are looking for someone to ensure rigorous processes are in place to support the business in making data-informed decision-making around our online activities.

The role would suit someone with comprehension of numerical and data analysis.


You'll have previous experience in interrogating data, spotting the story / insight within this and effectively presenting this to others. You'll have an understanding of statistical analysis such as Multivariate regression, time series data, market mix modeling, attribution and journey analytics. The successful individual will have a track record of success in media analytics, either in-house or preferably with a digitally savvy agency.

Strong understanding of media metrics (e.g. buying models, CPV, CPM, CTR, GRP) and quantitative business measures. You'll have experience working with analytics tools such as:

  • Adobe Analytics (SiteCatalyst)
  • Google Analytics
  • IBM Coremetrics
  • Facebook Insights
  • Crimson Hexagon, etc.

As a Metrics Analyst you'll have knowledge of media industry research tools including:

  • MRI
  • Media Metrix
  • Nielsen Net Ratings
  • Ad Relevance
  • @Plan
  • Web Trends
  • Jupiter
  • Forrester

SEM and SEO experience preferred.

Benefits Overview

Dyson monitors the market to ensure competitive salaries and pension contributions. Beyond that, you’ll also enjoy a profit-related bonus, generous leave and life insurance. But financial benefits are only the start of a Dyson career. Rapid professional growth, leadership development and new opportunities abound, driven by regular reviews and dynamic workshops. And with a vibrant culture, flexible working hours, the latest devices and a relaxed dress code reflecting our engineering spirit, it’s an exciting team environment geared to creativity, innovation and ambition.

Posted: 14-Jul-2017

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