Marketing Manager

Starting salary will be based on experience and credentials

Mexico City

Description

The Marketing Manager will be responsible for small and large scale activation of the Dyson brand in the Mexico market

Market Overview

Dyson is a global technology company. Using a desire to make things work better as a catalyst for invention, our team of 3,000 engineers and scientists are passionate about developing technology that solves the problems others often ignore. From the world’s first bagless vacuum cleaner, to hand dryers that use 420mph sheets of air to remove moisture from hands, to a completely re-thought hair dryer with its motor in the handle, we are relentless about engineering better solutions. Dyson spends $8.8million a week on research and development and works with more than 40 universities worldwide to develop early-stage technologies.

 

Dyson has made a name for itself in the US and Canada with superior technology and hungry team that wants to win. Mexico is the next battleground in the Americas. Are you in?

Function Overview

Dyson is a global technology company with a unique philosophy - to solve problems that others ignore. It transforms every category it enters with radical and iconic re-inventions that work, perform and look very different. 

 

Three years ago 80% of Dyson’s business was full-sized vacuum cleaners. Today, its digital motor powered cordless vacuums, robots, Airblade hand dryers, bladeless fans, humidifiers, purifiers and heaters are powering its growth in 75 countries around the world. 2015 saw the addition of Jake Dyson Light to the portfolio, and in April 2016 Dyson took its biggest leap yet, revolutionizing the world of health and personal care with the launch of the Dyson Supersonic™ Hairdryer. 

 

Dyson is rapidly expanding; in its new and core categories, and across all of its global markets. The next four years are going to be Dyson’s biggest and busiest yet. By 2020, there will be 100 new machines, 4 new product portfolios and Dyson’s headcount will have doubled. With this pace of growth, these ambitious plans, and the complexities of global expansion, it is natural that Dyson is now thinking about the best ways to organize itself and manage its exciting new product ranges to best effect. 

 

Dyson’s culture is unique; dynamic, inventive, technology-obsessed and decidedly un-corporate. The mindset is geared to constant change and Dyson’s pace brings constant challenge. It’s not easy or comfortable, but it’s this way of working that drives performance. Dyson suits people with the courage and resilience to find their own way, spotting opportunities where others don’t, and having the self-belief to persevere where others give up. “Good enough” isn’t good enough. Experiences are more important than experience. And attitude counts as much as aptitude.

Accountabilities

Execute product/category marketing plans for a segment within the Mexico business which will drive incremental sales growth and share gains

  • Define consumer target(s) and segments and develop propositions and programs to drive business within them
  • Formulate and execute marketing plans to differentiate Dyson, build brand equity and drive consumer purchase interest
  • Conduct competitor and market analysis, including product and claim analysis, to develop counter strategies and initiatives
  • Liaison between Mexico and UK home office to foster strong communication on upcoming product details

Develop and execute clear and compelling marketing plans which will drive incremental sales growth, share gains and positive brand attributes

  • Develop innovative and non-traditional ways to go to market to support brand objectives
  • Work with strategy and finance partners to develop long-term vision and growth for category
  • Work with internal marketing partners to develop effective brand communications including TV, print, retail, digital etc.
  • Collaborate with internal and external partners to execute go-to-market plans including new product launches, advertising creative, media planning, public relations, in-store execution, point of sale, promotions etc.
  • Work effectively with the Global team to ensure that there is alignment wherever possible and sensible
  • Provide annual market share targets and report on progress monthly
  • Forecast volume for new product introductions
  • Develop & deliver against P & L goals and objectives
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Manage all aspects of bringing new products and technology to market to ensure successful launches

  • Be the internal champion for the product
  • Work with sales partners to develop marketing campaigns
  • Partner with Retail team to develop and deliver materials to ensure retail success
  • Partner with Retail team to track and analyze in-market implementation
  • Evaluate ROI of marketing campaigns and adjust plans as necessary

Skills

  • Bachelor’s Degree required; preferably in Marketing, Advertising or Business Administration, MBA preferred
  • 5+ years strategic brand marketing experience required, at least 2 of which must be in a manager level role; evidence of consistent progression in responsibility required
  • Fluent in both Spanish and English languages
  • Experience with consumer products (hard goods) and/or retail required
  • A CPG background is strongly preferred but would be open to non-traditional CPG experience such as electronics, beauty, lifestyle marketing experience, specifically with an understanding of the premium / luxury market.
  • Experience managing P&L, media and budget required
  • Strong analytical, problem-solving and decision-making skills
  • Significant experience/ proficiency in Microsoft Excel required

Benefits Overview

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Posted: 31-Jul-2017

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