PR & Communications Lead

Starting salary will be based on experience and credentials

Mexico City, Mexico


This newly created role will lead major initiatives within Dyson communications to drive awareness, interest, excitement and true understanding of Dyson — its ethos, its products, and its future. Develop and drive a wide variety of projects including product launches, awareness campaigns, media relations, copywriting, events and more. This role is instrumental for Dyson in Mexico. As a member of the wider PR team, you will play an instrumental role in developing a strategy and converting that strategy into action. This positions overall objective is to increase brand awareness, achieving coverage of Dyson in all media — ultimately to aid sales and make Dyson a household name.

Market Overview

Dyson is a global technology company. Using a desire to make things work better as a catalyst for invention, our team of 3,000 engineers and scientists are passionate about developing technology that solves the problems others often ignore. From the world’s first bagless vacuum cleaner, to hand dryers that use 420mph sheets of air to remove moisture from hands, to a completely re-thought hair dryer with its motor in the handle, we are relentless about engineering better solutions. Dyson spends $8.8 million a week on research and development and works with more than 40 universities worldwide to develop early-stage technologies.

Dyson has made a name for itself in the US and Canada with superior technology and hungry team that wants to win. Mexico is the next battleground in the Americas. Are you in?

Function Overview

The global communications team is responsible for Public Relations, Public Affairs, Internal Communications and the James Dyson Foundation - James Dyson's engineering education charity. It works hand in hand with the digital team, shepherding Dyson’s presence online and on social media. In short, it holds the key to Dyson’s image and reputation externally and internally –seizing every chance to tell the Dyson story.


  • Develop media strategies for key product launches, campaigns, and Dyson’s overall reputation – and execute
  • Create PR campaigns and partnerships that propel Dyson’s reputation forward
  • Secure regular coverage through technology stories and creative pitches that appeal to key audiences
  • Be an active member of a global PR team — serve as a Mexico expert, inform our global strategy, share best practices, identify opportunities and trends
  • Partner with marketing, social media and content teams to ensure integrated and effective communications, and creatively bolster key initiatives through channels outside of traditional media
  • Copywriting and editing across a range of written communications including press releases, pitches, social media posts and more
  • Monitor press coverage about Dyson and relevant industries; recommend new approaches to spark awareness of Dyson in Mexico
  • Set aspirational goals and don’t stop at results — continuously evaluate work and implement learnings


  • 10+ years of communications and PR experience
  • Bachelor’s Degree in Communications, Journalism, or other related discipline
  • Passionate about technology, eager to try new products and interested in health, wellness and beauty
  • Understands Mexico media and has a proven ability to develop, pitch, and secure press stories
  • Demonstrates strategic thinking and ability to focus on the long term while crafting and executing on supporting tactics
  • Excellent written and oral communication skills - takes an assertive, persuasive, and articulate approach when presenting complex information
  • Creative, innovative and eager to explore new approaches
  • Promotes considered risk taking, balanced by good judgment and logical reasoning
  • Thrives in a fast-moving, ever-changing environment
  • Self-driven team player
  • Builds strong relationships and works co-operatively with others while also operating efficiently and effectively as an individual contributor
  • Strong organization and project management skills; able to manage and stick to budgets and deadlines

Benefits Overview


Posted: 31-Jul-2017

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