Midweight Campaign Creative
Dyson is growing. Fast. More products. New categories. More visual communications. We are a creative technology company with a global and iconic identity. Our mission is simple: We solve problems others ignore with exciting new technologies which defy convention.
Communicating our products’ superiority with brevity and presenting ourselves in the right way is essential to selling, protecting identity, and building our hard earned Reputation. And every contact with our public contributes to the Dyson Experience, so each must reflect our values and philosophy. Perfectly.
The ‘Integrated Campaign Team’ is one of three core teams in the ‘Dyson Experience Group’. Its central role is to take product and/or market specific visual communications strategies from the Product Visual Communications Team and create fully integrated campaigns that populate all consumer journey touch points, on paper, on screen, in stores and at events.
We need a Middleweight Creative to work within our Integrated Campaigns team. Reporting to the Category Creative Head you’ll originate creative concepts for campaigns that connect our brand and products with our customers, communicating our mantra of first / better / only, and setting us apart from the competition.
Working with colleagues with specialist skills in digital and advertising, you’ll help to define campaign direction and create the graphic design assets required to bring our campaigns to life.
Working closely with the Creative Head and Commercial Managers, you’ll take product creative strategies established by our New Product Commincations team and develop the campaign direction to position our products in their best possible light. Constantly looking for opportunities to exploit performace superiority you’ll translate this into concepts for truly inspiring, fully integrated campaigns seen by millions of customers world-wide.
Working in a category specific team, you’ll collaborate with specialist digital and advertising creatives to develop those concepts and build truly excellent final executions. You’ll also work with our in-house imagery and film teams to create the assets required to support our campaign executions across all channels.
Always ensuring that campaigns are delivered on-time, you’ll also ensure that your work is legally robust, on-brand and of course, exciting and compelling.
The mid-weight campaign creative will do and have:
Ensure all work is in line with Dyson brand values and follows the relevant brand and design guidelines.
Creative thinking that takes already established product creative strategy and translates that into dynamic campaign directions.
Understanding of all different media channels that go to make up effective integrated campaigns and guiding your work through these channels to ensure a joined-up final product.
Work with other creatives, brainstorming and sharing ideas.
Work on detailed design execution for a range of outputs, including packaging, retail comms, advertising and digital.
Confidently present your work with clarity to stakeholders at all levels, underpinned by sound strategic rationale to support your creative proposition.
Build the skills requuired to start managing more junior creatives.
Ensure that deadlines are met and that all work is on-brand and on-brief.
Though you’ll likely have trained as a graphic designer, you’re a creative first and foremost –you’re all about ideas. As such, you’ll be as at home with paper and pencil as you are with mouse and screen – able to quickly and intelligently articulate your ideas with sketches and scribbles.
You’re a big picture thinker.
Once your thinking is developed and direction agreed, you’ll be able to take your ideas through the design development stage to produce beautifully crafted graphic design – typography, colour composition – making use of relevant software packages (Adobe Indesign, Photoshop and Illustrator).
A true ‘visual’ communicator, you’re excited by all things art and design and you find inspiration from a wide range of sources, utilising found images, mocked-up imagery and film, and mood boards to support your thinking and add weight to your ideas.
You’re an active contributor in group brainstorms and comfortable expressing your ideas, either informally, or in more formal presentations, both to peers and senior stakeholders.
Some experience of working with copywriters would be advantageous, as would experience in working with photographers and filmmakers, perhaps directing their work to ensure the results you need.
All of this will be demonstrable through an excellent portfolio of past work gained over 2–3 years working with leading or interesting brands.