Middleweight Investigative Creative

£25,000 - £30,000 + bonus + pension + 27 days holiday + free on-site gym



Dyson is growing. Fast. More products. New categories. More visual communications. We are a creative technology company with a global and iconic identity. Our mission is simple: We solve problems others ignore with exciting new technologies which defy convention. Communicating our products’ superiority with brevity and presenting ourselves in the right way is essential to selling, protecting identity, and building our hard earned Reputation.

And every contact with our public contributes to the Dyson Experience, so each must reflect our values and philosophy. Perfectly.

Market Overview

Dyson is a global technology company with a unique philosophy - to solve problems that others ignore. It transforms every category it enters with radical and iconic re-inventions that work, perform and look very different.

Dyson is rapidly expanding; in its new and core categories, and across all of its global markets. The next four years are going to be Dyson’s biggest and busiest yet. By 2020, there will be 100 new machines, 4 new product portfolios and Dyson’s headcount will have doubled. With this pace of growth, these ambitious plans, and the complexities of global expansion, it is natural that Dyson is now thinking about the best ways to organise itself and manage its exciting new product ranges to best effect.

Function Overview

Within the Dyson head office Commercial (Marketing) Function exists the ‘Dyson Experience Group’. It comprises of three core creative and design teams based in Malmesbury (each with a different role) and three satellite design teams based in the US, EU and APAC (with identical roles). These teams all report into Jim Turner (Global Creative Director).

‘New Product Communications Strategy Team’ is the first of the three core teams. Its central role is to research, design and develop messaging and creative direction (selling approach) for new and existing Dyson products, then transfer this output to the second of the core teams - the Campaigns and Infrastructures Team – for interpretation into fully integrated campaigns.


We need a Middleweight Creative to work in the NPC (New Product Communications) team. You will be responsible for helping with the generation of creative strategy for Dyson’s new products. And the re-positioning of existing products. Help to develop product visual communications strategies (claims, creative, design, and stories) for new and existing products. The final campaigns scope may be global or single market, and they may be for launch or in life-cycle

You must develop an aptitude for analysing test observations and data and learn to turn them into insights; turn insights into creative direction. You must have an eye for detail, and obsess over accuracy. You must be a Dyson Ethos and Visual Identity expert, with a complete understanding of our identity guidelines.


You'll have a good experience working as a creative from a media neutral background – with an understanding of all media touch points in the shopper journey.

A self-starter with a competitive attitude and have a fascination with science and product engineering, a strong eye for art and design – love of ‘products’ and an ability to capture and evangelise over every improvement, feature and benefit. Comfortable with ‘failure’ in the context of multiple iterations of testing and learning. Able to simplify visual communications to distilled elegance, and knows when to use graphic wit (and when not).

Excellent graphic design skills. Good composition and layout – able to balance words, pictures and negative space. Strong typographical skills with an inherent understanding of using typefaces, weights, leading, line breaks, punctuation to create communication hierarchy and emphasis. You'll be comfortable briefing writers, art directors, photographers, and film makers to deliver the right content, pace, tone, meaning. Especially when working quickly in a fast paced, ambiguous environment.

Highly motivated and collaborative – taking ownership of your part of a project but at the same time being objective and responsive to feedback in what can be a devil’s advocate, challenge led environment. You'll possess a good understanding of variety of production processes – how to influence creatives, how and when to engage producers, typical time, quality and cost constraints. Excellent interpersonal skills, allowing you to work with a broad variety of specialist creative, engineering and marketing people in a spirit of collaboration and teamwork.

Benefits Overview

Dyson monitors the market to ensure competitive salaries and pension contributions. Beyond that, you’ll also enjoy a company bonus and 27 days annual leave. But financial benefits are only the start of a Dyson career. Rapid professional growth, leadership development and new opportunities abound, driven by regular reviews and dynamic workshops. And with a vibrant culture, flexible working hours, the latest devices and a relaxed dress code reflecting our engineering spirit, it’s an exciting team environment geared to creativity, innovation and ambition.

Posted: 22-Feb-2017

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