Description and Requirements

As part of the Global Performance Media team, you’ll build the kind of data insights that make a difference. Working alongside the Performance Media Manager, Channel Architect and wider Planning and Operations team, you’ll identify performance issues and support Dyson’s global markets (including China), to set KPIs and other metrics to help us do better. 

Weekly snapshot reports on paid, owned and earned channels performance will be down to you. As will monthly trend reports as to how we’re being perceived across markets. You’ll flag emerging trends as to where, who and why they are happening. You’ll also let us know how we can develop and improve our data-sharing process.

Market Overview:

Dyson is growing. Fast. More products. New categories. More visual communications. We are a creative technology company with a global and iconic identity. Our mission is simple: We solve problems others ignore with exciting new technologies which defy convention.

Communicating our products’ superiority with brevity and presenting ourselves in the right way is essential to selling, protecting identity, and building our hard earned Reputation. And every touch point with our consumers contributes to the Dyson Experience, so each must reflect our values and philosophy. Perfectly.

Function Overview:

The Commercial Team are responsible for bringing our engineering, technology and products to life through NPD launches and marketing campaigns. We work across a diverse team of specialists and with our global markets to deliver outstanding communications. Our aim is to create inspired experiences that amplify the pioneering technology we make. In order to deliver on this vision and Dyson’s growth ambitions, we need to transform the way we work.

Accountabilities:

The Performance Media Analyst will identify performance issues through data interpretation as well as support the Marketing teams team’s and local markets with KPI setting, in line Metrics that Match the framework set by Group team. You'll configure and optimise tools employed within the team including dashboards and reports.

You'll be responsible for generating weekly snapshot reports on paid, owned and earned channels performance. You'll develop monthly trends reports to highlight how Dyson is being perceived across different markets. You'll spot trending topics and conversations to understand where, who and why they are happening (for potential ops to engage) as well as develop and enhance processes for data sharing.

Skills:

The successful individual will have a strong knowledge of a range of social media data tools (e.g. Adobe Social, Radian6, Social Bakers etc.). You'll have a deep understanding of Facebook Insights, Twitter Analytics, YouTube Analytics and Instagram Key Metrics, as well as some exposure to at least one international market and be able to develop reports that provide insight and business intelligence.

You'll come with working experience of campaign evaluation – developing evaluation methods and support the team in developing activity evaluation reports for markets and Group, as well as advanced Excel skills and a proficiency in web analytics. If you can speak more than one language this would be advantageous, but not essential.

Benefits Overview:

  • 27 days holiday plus eight statutory bank holidays
  • Pension scheme
  • Performance related bonus
  • Life assurance
  • Sports centre
  • Free on-site parking
  • Lift share scheme
  • Subsidised café and restaurants
  • Discount on Dyson machines