Performance Media Manager
Starting salary will be based on experience and credentials.
Performance media at Dyson includes digital, search, social platforms, mobile, programmatic and the related tactics. The role reports into the Performance Media Director within Group Commercial - PMD (Global Malmesbury) and has dotted line reporting in to the Region.
•Regional lead for strategic development of in all areas of digital delivery within Americas (currently USA, Canada and Mexico)
•Own the tech stack for the region. Make sure we get the most out of the stack, understanding how the stack should or should not vary by country as we expand
•Partner with in-market media managers, category managers to develop integrated campaigns leaveraging cutting-edge creative and media tools and technologies to bring Dyson technlology to life
•Work closely with key stakeholders; the Direct business in Group Commercial and Heads of Direct in markets.
•Take and agree briefs from Direct leads in Group and market and work with, Media Managers and Agencies in markets to successfully develop media solutions and help execute them flawlessly
•Work with (PMD) and Media & Operational Metrics (MOM) teams in the creation of a singular and global approach to Programmatic at Dyson
•Work with the Owner Experience (OE) and CRM teams that approach for drive data driven solutions for our owners.
•Work with PMD and Media partners to define and deliver the data driven approach to media mark
•Deliver against regional and country level metrics that matter targets
•Identify new areas for testing and work closely with the Media & Operational Metrics (MOM) team to ensure that the frameworks and attributions are being followed and deployed
•Define the reporting as needed within the metric frameworks
•Support Commercial teams and markets
•Establish strong relationships with key local market teams in region in order to identify common opportunities and/or challenges
•Effectively manage any local issues which have been escalated
•Partner with markets to develop short-term plans and a long-term roadmap for each market’s digital engagement
•Develop strong media owner relations so we can utilize partners where needed
•Help incubate innovation and inspire new thinking by regularly engaging with local teams.
•Foster and manage a positive relationship with senior Direct clients and creative teams to develop integrated performance media strategies.
•Leading and cultivating Commercial, CoE and market relationships, through in-person meetings, presentations, and frequent contact.
•Provide guidance and monitor adherence to central strategy and metrics.
•Be involved in all agency briefing and lead communications to agencies and partners.
•Ensure agency delivery by channel and target.
•Liaise with Commercial, CoE and market teams on objectives, strategies & tactics.