Product Marketing Manager (12 month maternity cover)

£Competitive plus 27 days holiday, bonus scheme, pension, onsite gym and sports facilities

Malmesbury

Description

This role provides a unique opportunity to contribute to identifying our strategy for products beyond the 1-2year horizon.  Dealing with questions that impact right across all aspects of a category, the role holder will gain real insight and hands on experience of the development of mid to long term product strategy.
They will play a pivotal role in shaping our product strategy by driving commercial input into product development at Dyson. The role will be responsible for helping develop new machines across a range of categories – new and existing.
The role will then help steer projects through the development milestone process and work with wider marketing and sales teams to implement profitable range and pricing strategies and manage successful product launches.
Success in the role will be dependent on influencing and working cross-functionally with engineers, sales and group marketing departments to deliver strategic objectives agreed with the Exec.

Market Overview

Home to our global Research, Design and Development centre and all of our Commercial functions, Dyson HQ is tucked away in countryside famous for the railway tunnels and bridges of Isambard Brunel, who revolutionised modern engineering. Our secluded location helps us to protect our ideas and stay independent-minded. Yet nearby are the fashionable cities of Bristol and Bath (where a young James Dyson invented cyclone technology).
The building is the heartbeat of Dyson. Over 1,500 people, including James himself, spend their days strategizing, inventing technology and telling the Dyson story to the world. From 2016, our HQ will begin doubling its footprint with an ambitious new expansion.

Function Overview

This role provides a unique opportunity to contribute to identifying our strategy for products beyond the 1-2year horizon.  Dealing with questions that impact right across all aspects of a category, the role holder will gain real insight and hands on experience of the development of mid to long term product strategy.
They will play a pivotal role in shaping our product strategy by driving commercial input into product development at Dyson. The role will be responsible for helping develop new machines across a range of categories – new and existing.
The role will then help steer projects through the development milestone process and work with wider marketing and sales teams to implement profitable range and pricing strategies and manage successful product launches.
Success in the role will be dependent on influencing and working cross-functionally with engineers, sales and group marketing departments to deliver strategic objectives agreed with the Exec.

Accountabilities

Develop key Product Strategies
• Work closely with our engineers to map out commercial 5-year plans by owning research, market insight, market sizing, and pricing and routes-to-market analysis.
• Provide commercial and market input to RDD teams to help focus research on the right technologies for future products
• Go the next level down to ensure that category strategy translate to individual products by defining the specification of products and future claims. Determine test methodologies to support the required claims.
• Identify all relevant competitors in the market. Identify key claims, technologies and price points.

Ensure testing is carried out to substantiate early claims.
• Undertake user trials to understand market and user requirements. Data logger trials to understands usage patterns.
• Build business case scenarios to determine potential for new product launches.
Be the product champion and expert for your category

Lead strategy implementation
• Responsible or delivery of the product strategy briefings to the markets to support wider marketing teams and deliver ranges, pricing and volumes for exec sign off and to populate NPI notes.
• Lead the detailed product briefings to the markets, delivering detailed spec sheets
• Work with competitor analysts, performance & claims on a strategy for standards/test methods that will maximise claims for our products.
• Liaise with market teams and ensure regular consultation and updates on key initiatives.
• Ensure that product-marketing specifications are up to date and communicated as required.

Skills


You'll be educated to degree level; possibly with additional post-graduate qualification (including MBA)
Experience and solid knowledge from working within this type of position previously.
Aside from the above, success in the role will be highly dependent on how the role holder applies thinking, approaches challenges and works with others.

Key competencies
• Thinks business: Genuinely interested in getting under the skin of how the business operates. Has at least a basic understanding of the core concepts that make for a successful product strategy. Develops thoughtful but pragmatic solutions.
• Strong analytical skills: Capable of logically de-constructing an issue or problem. Able to handle large data sets and provide quick, timely analysis in keeping with demanding time pressures for projects.
• Open and collaborative: Works well with cross functional teams to deliver against priorities. Personable and open style. Engages easily with external and internal colleagues, across different cultures and capabilities. Develops solutions that have the buy in of the relevant business areas.
• Persistent, challenging approach: Confident and skilled to challenge current working assumptions of others. Able to constructively question, present arguments and evidence, and influence others to revise their views.
• Effective communicator: Confident and credible when working with the entire range of people right across the business. Concise and articulate in communicating analysis and evidence, both written and verbally.
• Flexible: Will enjoy the challenge, of getting involved in a range of activities as priorities and requirements evolve. Equally happy and capable working independently on analysis or taking a more facilitative/leading role with others when needed.

Benefits Overview

Dyson monitors the market to ensure competitive salaries and pension contributions. Beyond that, you’ll also enjoy a profit-related bonus, generous leave and life insurance. But financial benefits are only the start of a Dyson career. Rapid professional growth, leadership development and new opportunities abound, driven by regular reviews and dynamic workshops. And with a vibrant culture, flexible working hours and a relaxed dress code reflecting our engineering spirit, it’s an exciting team environment geared to creativity, innovation and ambition.

Posted: 17-Nov-2016

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