Description and Requirements

The Product Owner will oversee the agile programme of work to deliver MADE, delivering releases to the business that add value as fast as possible. Alongside the continued development of the new data environment, the PO will need to develop enhancements for the Owner Engagement (CRM) stream, aimed at supporting & engaging Dyson Owners and driving media efficiencies. 

The MADE data set will capture key consumer interactions from source systems (internal & external data sets) to help build and inform the enriched profiles we use to personalise our communications with Owners.The future ambition is for MADE to underpin a truly connected Owner Experience, informing the ‘next best action’ or relevant communication to serve owners and prospects as they interact with Dyson across different channels. 

Market Overview:


Function Overview:



  • Create and maintain the product backlog (requirements)
  • Ensure backlog is ‘groomed’ prior to sprint planning
  • Prioritise and sequence the backlog according to business value or ROI
  • Assists with the elaboration of Epics, Themes and Features into user stories that are granular enough to be achieved in a single sprint
  • Attend sprint planning and ensure the team understand what is required
  • Define acceptance criteria including any documentation or demos required
  • Convey vision and goals to the team at the start of every sprint or release
  • Represent the customer and stakeholders to ensure the team is building the right product and delivering the ROI expected
  • Participate in the daily stand ups, sprint planning meetings and sprint reviews and retrospectives
  • Inspect the product progress at the end of each Sprint and accept or reject work done based on predefined acceptance criteria
  • Communicate status externally and be the voice of the team to stakeholders
  • Responsibility to change the course of the project at the end of every sprint. The Product Owner is in complete control and can steer the team in a completely different direction at sprint boundaries. Agile teams will welcome this change as long as the Product Owner is confident and knowledgeable
  • Terminates a sprint if it is determined that a drastic change in direction is required.


  • You will currently be operating as a Product Owner and possess a sound knowledge of digital products and platforms 
  • You will have significant agile project methodology experience
  • You will have demonstrable experience of data marketing strategy and execution
  • You will have experience of key sources of marketing data/intelligence: CRM, Digital Analytics, Media, etc
  • You will have a deep knowledge of the technical build of data platforms including batch and real-time environments
  • You will have previously worked with distributed teams across global markets

Benefits Overview:

  • 27 days holiday plus eight statutory bank holidays
  • Company Pension scheme
  • Performance related bonus
  • Life assurance
  • Sport centre
  • Free on-site parking
  • Subsidized café and restaurants
  • Discounts on Dyson machines