Description and Requirements

Dyson has a reputation for developing products that are both different and better. But coming up with revolutionary products is just the beginning – a big part of our success is due to the work we do to tell consumers about our products and their benefits.  This is where our Marketing team comes in.

Market Overview:

Dyson ( is about solving problems others seem to ignore and finding new ways to make everyday things work better. In 1978, James Dyson became frustrated with his vacuum cleaner’s diminishing performance. Five years and 5,127 prototypes later, he invented the world’s first bagless cyclonic vacuum cleaner. Today, we are 6,000 people strong across the world and are still focused on invention and improvement. We’ve designed bladeless fans and heaters, the most powerful cord-free vacuums powered by our patented Dyson digital motor and fast hygienic hand dryers that work in 12 seconds. Most recently, we’ve added purifiers, humidifiers, lighting and robots to our portfolio and launched our first innovation in the beauty category – Dyson Supersonic TM hair dryer. And we’re not done; our engineers continue to work on a pipeline of technology that stretches 25 years.

Dyson has a reputation for developing technology that is both different and better. But inventive thinking and revolutionary engineering are just the beginning – a big part of our success is due to the work we do with retailers and their staff, showing them what makes our products special, and inspiring them to connect with customers and increase sales. This is where our Territory Sales Managers come in.

Function Overview:

Always evolving, always challenging, our Sales teams are the connection between Dyson and the fast-paced world of consumer and business sales. Across our global markets, we partner all the key players – online and on the high street. Plus, recently our first Dyson store was launched, with many more to come. It gives us a new benchmark for Dyson retail standards – elevating the brand and inspiring new ways to put Dyson technology into people's homes.


What you'll be doing -

You will work closely with our Marketing, National Account Sales and Field Sales teams to execute Dyson’s retail marketing initiatives for 3rd party accounts. Specific responsibilities include:

  • As the Retail Marketing Specialist you will be responsible for executing premium Dyson retail experiences at national retail accounts.  This will include retail displays within Dyson Shop in Shops to retail signage programs for retailer owned fixtures. This will include retail executions of new innovation product launches.
  • Contribute to the execution of point-of-purchase and in-store marketing assets (product displays, retailer window displays, signage, etc.). Lead the preparation of briefs and work back schedules.
  • Liaison closely with the Dyson UK Head Office to ensure programs are meeting brand guidelines and vision.
  • Be a key lead in the execution of Dyson Shop in Shops within major retail locations.
  • Ensure that the retail initiatives are to brand’s standards, on time and on budget.
  • Manage the day-to-day relationship with our Sales teams to ensure specific customer requirements are met while preserving the Dyson brand identity and retail environment
  • Cultivate and leverage professional relationships with Dyson’s business partners and suppliers to garner the best possible service and price
  • Manage the project budgets by obtaining and comparing quotes, issuing PO’s and ensuring projects invoiced and paid based on monthly budget allocation.
You will be located in downtown Toronto, just a few blocks from the CN Tower and steps away from some of the world's best venues, restaurants, shops, and the underground path.


A dynamic, enthusiastic and collaborative professional who – 
  • Has a university degree or relevant post-secondary education and at least 2-3 years of retail marketing experience in a retail marketing specialist or trade show specialist role
  • Printing and substrate materials knowledge is preferred
  • Experience with preparing project briefs, work back schedules and producing execution/install decks for install companies
  • Works well in a fast-paced, entrepreneurial environment 
  • Manages time exceptionally well, plans and executes multiple projects, and balances priorities 
  • Pays strong attention to detail and accuracy 
  • Has a passion for retail, and more specifically retail marketing  
  • Is creative and contributes to idea generation 
  • Successfully builds and maintains relationships with internal and external stakeholders at all levels 
  • Has excellent communication skills 
  • Ability to think strategically with confidence and speed in execution 
  • Microsoft Excel, PPT required. SAP an asset
  • Having a vehicle is an asset

Benefits Overview:

Dyson Canada is committed to fostering an inclusive and accessible environment that reflects the diversity of the community in which we live. If requested, we will provide reasonable accommodation during the recruitment process for persons with disabilities.