Retail eCommerce Associate Marketing Manager

Starting salary will be based on experience and credentials

Chicago, IL USA

Description

Drive Dyson eCommerce sales through online retail channels (excluding Dyson.com), via digital product merchandising and integrated marketing initiatives.

Market Overview

Dyson is a global technology company. Using a desire to make things work better as a catalyst for invention, our team of 3,000 engineers and scientists are passionate about developing technology that solves the problems others often ignore. From the world’s first bagless vacuum cleaner, to hand dryers that use 420mph sheets of air to remove moisture from hands, to a completely re-thought hair dryer with its motor in the handle, we are relentless about engineering better solutions. Dyson spends $8.8million a week on research and development and works with more than 40 universities worldwide to develop early-stage technologies.

Dyson launched in the US in 2002, with the DC07 vacuum cleaner. Within 2 years, it was market share leader. Now, the US team is nearly 1,000 strong, with offices in Chicago, IL; Aurora, IL; San Francisco, CA; and Dyson people around the entire country. And we are still growing. Dyson US is poised to double its footprint, and take on new categories. Already a target for our competitors, challenging times are ahead. And our battle-hungry US team is fired up!

Function Overview

As a constantly growing engineering and technology company, Dyson requires activations across new channels; better differentiation and control of our current channels; and, most importantly, ownership delivering best-in-class Dyson experiences pre, during and post purchase.

Accountabilities

Manage retail partner online marketing tactics and marketing campaign delivery to drive customer acquisition
  • Support retailers with online campaign ideas & tactics for launch, marketing and promotional campaigns
  • Develop and manage paid retailer digital media campaigns to support key marketing and promotional events
  • Collaborate with retailer to produce meaningful post campaign analysis to influence future digital campaigns
  • Work to have a presence in the retail partner’s eCRM program with the goal of driving Dyson customer loyalty, incremental sales and repeat purchase.
Manage retailer sponsored search campaigns
  • Build and manage digital campaigns to drive conversion on retailer website through sponsored product listings
  • Provide mid and post campaign analysis to influence future sponsored search campaigns
Responsible for managing end to end Dyson customer experience on retail partner websites.
  • Build effective working relationships with retailer site merchandising teams to optimize and increase Dyson placements on retailer sites.
  • Undertake regular retailer site audits to check for product information, images and brand messaging. 
  • Work with online retail merchants to ensure the up-to-date and most accurate completion of Dyson product information
  • Ensure that Dyson online best practices are shared with retailers where appropriate.
Partner with national account teams and retailer to create and execute digital short and long term growth strategies
  • Monthly reporting on retailer site performance for traffic stats & sales. Work with retailer partners to analyze their site performance, user experience/ customer journeys etc. & make recommendations to improve traffic, conversion and average transaction value.
  • Partner with National Account Managers to deliver a joint online sales and marketing plan 
  • Work with retailers to identify & implement opportunities to cross-sell and up-sell consumers within the online Dyson product selection process.
Fulfill other duties as required
  • Ensure that all Dyson communications on approved retailer web sites is compliant from an IP, legal & product team perspective.
  • Work with category and brand teams to develop briefs for new content for retailer websites.
  • Manage creative development of retail assets with graphics teams. 
  • Digital marketing project management.
  • Perform QA on all product and offer launches online.
  • Relish the opportunities to pick up new activities that fall broadly in the purpose of the role.
  • Identify problems and find solutions.

Skills

  • 3-4 years of online marketing or merchandising experience with a major eCommerce Web site. Experience working with major retailers in an ecommerce environment desired.
  • Bachelor’s Degree required
  • Must have experience working with Amazon, specifically managing AMG & AMS programs.
  • Digital project management with a proven track record.
  • Digital creative development and account management in a cross-functional environment.
  • Experience working with consumer email marketing programs desired.
  • Ability to understand the Dyson brand and uphold its integrity.
  • Strong communication and presentation skills.
  • Ability to drive projects from concept through implementation and to analyse post-campaign results.
  • Thorough understanding of Dyson’s channels.
  • Ability to travel as needed (<20%)

Benefits Overview

Dyson US monitors the market to ensure competitive salaries, holidays and retirement plans. Beyond that, you’ll also enjoy profit-related bonuses and life and disability cover. But financial rewards are just the start of a Dyson career. Rapid professional growth, leadership development and new opportunities abound, driven by regular reviews and dynamic workshops. And with a vibrant culture, the latest devices and a relaxed dress code reflecting our engineering spirit, it’s an exciting team environment geared to fueling and realizing ambition.

Dyson is committed to providing reasonable accommodations to individuals with disabilities. If you are interested in applying for employment with Dyson and need a reasonable accommodation for any part of the application process, please send an e-mail with your contact information, the job number of the position for which you are interested in applying, and the nature of your request to careers.us@dyson.com or call (312) 706-2260. Determinations of requests for reasonable accommodation are made on a case-by-case basis.

Posted: 27-Jun-2018

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