Retail eCommerce Merchandising Associate Manager

Starting salary will be based on experience and credentials

Chicago, IL

Description

Drive Dyson eCommerce sales through online retail channels (excluding Dyson.com), via digital product merchandising and integrated marketing initiatives.

Market Overview

Dyson landed in the US in 2002 and within 24 months our technology was market share leader. Our bustling HQ is based in the historic Montgomery Ward Building, overlooking the Chicago River. Just west of the city in Aurora, our dedicated US Customer Care team now numbers 160 people. And in total, there are over 600 Dyson people working across the US in multiple functions.

But Dyson US is still growing. It’s poised to double its footprint and take on new categories. Already a target for our competitors, challenging times are ahead. And our battle-hungry US team are truly fired up.

Function Overview

Bringing brand new technology to life – and to the world – requires inventive marketing. Clarity of message. Vast reach. And engagement in more innovative ways. Working closely with our engineers, our marketeers develop powerful claims through scientific research. And from traditional channels to cutting-edge events, retail experiences, social media and PR, we seize every chance to tell the Dyson story.

Accountabilities

Manage retail partner online marketing tactics and marketing campaign delivery to drive customer acquisition

  • Support retailers with online campaign ideas and tactics for launch, marketing and promotional campaigns
  • Develop and manage paid retailer digital media campaigns to support key marketing and promotional events
  • Collaborate with retailer to produce meaningful post campaign analysis to influence future digital campaigns
  • Work to have a presence in the retail partner’s eCRM program with the goal of driving Dyson customer loyalty, incremental sales and repeat purchase

Lead creative development for retail web sites across the Dyson product portfolio

  • Work closely with creative and marketing teams to develop digital creative for retailer websites
  • Set-up and manage creative assets in content syndication platforms
  • Provide recommendations on future creative practices

Responsible for managing end to end Dyson customer experience on retail partner websites

  • Build effective working relationships with retailer site merchandising teams to optimize and increase Dyson placements on retailer sites
  • Undertake regular retailer site audits to check for product information, images and brand messaging
  • Work with online retail merchants to ensure the up-to-date and most accurate completion of Dyson product information
  • Ensure that Dyson online best practices are shared with retailers where appropriate

Partner with national account teams and retailer to create and execute digital short and long term growth strategies

  • Monthly reporting on retailer site performance for traffic stats & sales. 
  • Work with retailer partners to analyze their site performance, user experience/ customer journeys etc. and make recommendations to improve traffic, conversion and average transaction value
  • Partner with National Account Managers to deliver a joint online sales and marketing plan 
  • Work with retailers to identify and implement opportunities to cross-sell and up-sell consumers within the online Dyson product selection process

Fulfill other duties as required

  • Ensure that all Dyson communications on approved retailer web sites is compliant from an IP, legal & product team perspective
  • Work with category and brand teams to develop briefs for new content for retailer websites
  • Manage creative development of retail assets with graphics teams
  • Digital marketing project management
  • Perform QA on all product and offer launches online
  • Relish the opportunities to pick up new activities that fall broadly in the purpose of the role
  • Identify problems and find solutions

Skills

  • 3+ years of online marketing or site merchandising experience with a major eCommerce Web site
  • Experience working with major retailers in an ecommerce environment is required
  • Experience working for a beauty retailer is a plus
  • Site merchandising experience is a plus
  • Must have experience working with a transactional web site
  • Digital project management with a proven track record
  • Digital creative development and account management in a cross-functional environment
  • Strong communication and presentation skills
  • Ability to drive projects from concept through implementation and to analyze post-campaign results
  • Ability to travel as needed (<20%)

Benefits Overview

Dyson US monitors the market to ensure competitive salaries, holidays and retirement plans. Beyond that, you’ll also enjoy profit-related bonuses and life and disability cover. But financial rewards are just the start of a Dyson career. Rapid professional growth, leadership development and new opportunities abound, driven by regular reviews and dynamic workshops. And with a vibrant culture, the latest devices and a relaxed dress code reflecting our engineering spirit, it’s an exciting team environment geared to fuelling and realising ambition.
 
Dyson is committed to providing reasonable accommodations to individuals with disabilities. If you are interested in applying for employment with Dyson and need a reasonable accommodation for any part of the application process, please send an e-mail with your contact information, the job number of the position for which you are interested in applying, and the nature of your request to careers.us@dyson.com or call (312) 706-2260(312) 706-2260. Determinations of requests for reasonable accommodation are made on a case-by-case basis.

Posted: 24-Mar-2017

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