Senior Competitor Analyst - 9 Month FTFC

£28,000 - £36,000 + bonus + pension + 27 days holiday + free on-site

Malmesbury, Wiltshire


A key role that supports the Blueprint mission to significantly grow personal care contribution, we have a new opportunity to join the CST team on a 9 month FTC. The Senior Competitor Analyst will proactively identify and/or respond to emerging competitor threats within the personal care category.


This role provides accurate analysis on the worldwide competitor market (excluding the North-American competitor market) and product trends to support the activities of the Legal team, the Markets, Group Commercial and RDD.

Market Overview

Home to our global Research, Design and Development centre and all of our Commercial functions, Dyson HQ is tucked away in countryside famous for the railway tunnels and bridges of Isambard Brunel, who revolutionised modern engineering. Our secluded location helps us to protect our ideas and stay independent-minded. Yet nearby are the fashionable cities of Bristol and Bath (where a young James Dyson invented cyclone technology).

Function Overview

As part of the legal department, the competitor strategy team is Dyson’s frontline – keeping eyes and ears to the ground about anything in Dyson’s interest, whether that’s products, market intelligence or new technologies. An international team with hubs in the UK, US and Asia, they report back to our engineers, and protect Dyson’s advantage, testing others’ claims about their own and Dyson’s machines and taking action where necessary. It’s an agile team with agile minds – ready to flex priorities when there’s an announcement that could affect Dyson – rapidly collecting and distributing knowledge.


  • Analyse key/emerging competitors, technologies and trends that could impact Dyson’s business and utilise this information to formulate actions plans

  • Proactive collection and analysis of market data to monitor key competitor activities and identify emerging competitors

  • Overseeing the testing process (this will be managed by analyst reporting into you)

  • Lead regular calls with the key markets to discuss competitor activities and Dyson’s responses.

  • Support the category legal strategy by interrogating claims made by our competitors

  • Line management of a Competitor Analyst


  • Excellent written and verbal communication skills.

  • Interest and understanding of consumer, market and product trends in the personal care category.

  • Excellent analytical skills coupled with a proven attention to detail and ability to identify key trends in market data.

  • Familiarity with or ability to understand technical issues. 

  • Drive and enthusiasm to work independently.

  • Ability to work across organisational boundaries.

  • Ability to work in a challenging, dynamic, agile, environment.

  • Relish the opportunity to pick up new activities that fall broadly in the purpose of the role and fulfil other duties as required.

  • Identify problems and find solutions.

Benefits Overview

Dyson monitors the market to ensure competitive salaries and pension contributions. Beyond that, you’ll also enjoy a profit-related bonus, generous leave and life insurance. But financial benefits are only the start of a Dyson career. Rapid professional growth, leadership development and new opportunities abound, driven by regular reviews and dynamic workshops. And with a vibrant culture, flexible working hours, the latest devices and a relaxed dress code reflecting our engineering spirit, it’s an exciting team environment geared to creativity, innovation and ambition.

Posted: 24-Apr-2017

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