Senior Competitor Analyst - 9 Month FTFC
£28,000 - £36,000 + bonus + pension + 27 days holiday + free on-site
A key role that supports the Blueprint mission to significantly grow personal care contribution, we have a new opportunity to join the CST team on a 9 month FTC. The Senior Competitor Analyst will proactively identify and/or respond to emerging competitor threats within the personal care category.
This role provides accurate analysis on the worldwide competitor market (excluding the North-American competitor market) and product trends to support the activities of the Legal team, the Markets, Group Commercial and RDD.
Analyse key/emerging competitors, technologies and trends that could impact Dyson’s business and utilise this information to formulate actions plans
Proactive collection and analysis of market data to monitor key competitor activities and identify emerging competitors
Overseeing the testing process (this will be managed by analyst reporting into you)
Lead regular calls with the key markets to discuss competitor activities and Dyson’s responses.
Support the category legal strategy by interrogating claims made by our competitors
Line management of a Competitor Analyst
Excellent written and verbal communication skills.
Interest and understanding of consumer, market and product trends in the personal care category.
Excellent analytical skills coupled with a proven attention to detail and ability to identify key trends in market data.
Familiarity with or ability to understand technical issues.
Drive and enthusiasm to work independently.
Ability to work across organisational boundaries.
Ability to work in a challenging, dynamic, agile, environment.
Relish the opportunity to pick up new activities that fall broadly in the purpose of the role and fulfil other duties as required.
Identify problems and find solutions.