Senior Creative - Retail Comms

£Competitive + bonus + 27 days holiday + gym

Malmesbury

Description

We need a Senior Creative to work within our Integrated Campaigns team. Reporting to the Category Creative Head you’ll originate creative concepts for campaigns that connect our brand and products with our customers, communicating our mantra of first / better / only, and setting us apart from the competition.

Market Overview

Dyson HQ, is tucked away in the Wiltshire countryside, our secluded location helps us to protect our ideas and stay independent-minded. The growing campus is the heartbeat of Dyson. Benefitting from an onsite Gym, sports pitch, multiple cafes and a nature walk. Over 2,000 people, including James himself, spend their days strategizing, inventing technology and telling the Dyson story to the world.

Function Overview

The ‘Integrated Campaign Team’ is one of three core teams in the ‘Dyson Experience Group’. Its central role is to take product and/or market specific visual communications strategies from the Product Visual Communications Team and create fully integrated campaigns that populate all consumer journey touch points, on paper, on TV, in digital, and outdoor.

Accountabilities


Working closely with the Creative Head and Marketing Managers, you’ll take product creative strategies for a prescriptive category and develop the campaign direction to position our products in their best possible light. Constantly looking for opportunities to exploit performance superiority you’ll translate this into concepts for truly inspiring, fully integrated campaigns seen by millions of customers world-wide.


You'll interrogating and interpreting creative briefs to establish solid foundations for all of your work. The ability to understand data and insights and how to use these to inform your creative work. Understanding of all different media channels that go to make up effective integrated campaigns and guiding your work through these channels to ensure a joined-up final product.


Strong graphic design skills with an inherent understanding of how to use typography, colour and composition to create visual coherence, emphasis and hierarchy. Working on detailed design execution for a range of outputs, including packaging, retail comms, events, advertising and digital.


Responsibility for managing your own workflow and reporting up to the Creative Head on project status, challenges etc. You'll be responsbile for day to day line management of Junior Creatives, taking responsibility for their career development and regular reviews of performance.

Skills

Though you’ll likely have trained as a graphic designer, you’re a creative first and foremost – you’re all about ideas. As such, you’ll be as at home with paper and pencil as you are with mouse and screen – able to quickly and intelligently articulate your ideas with sketches and scribbles.


Once your thinking is developed and direction agreed, you’ll be able to take your ideas through the design development stage to produce beautifully crafted graphic design – typography, colour composition – making use of relevant software packages (Adobe Indesign, Photoshop and Illustrator).

Benefits Overview

Dyson monitors the market to ensure competitive salaries and pension contributions. Beyond that, you’ll also enjoy a company bonus and 27 days annual leave. But financial benefits are only the start of a Dyson career. Rapid professional growth, leadership development and new opportunities abound, driven by regular reviews and dynamic workshops. And with a vibrant culture, flexible working hours, the latest devices and a relaxed dress code reflecting our engineering spirit, it’s an exciting team environment geared to creativity, innovation and ambition.

Posted: 22-Feb-2017

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