Senior Data Analyst

£Competitive + Bonus + Pension + Free Gym +27 days holiday



Are you a passionate analyst with experience in commercial data with a strong focus on social? Looking for a challenging role within one of the UK’s most interesting companies?

You will play a major role with the central Data Services team. Not just collating and distributing knowledge and insight to our global markets but nudging our strategic position.

Market Overview

Dyson HQ, is tucked away in the Wiltshire countryside, our secluded location helps us to protect our ideas and stay independent-minded. Yet nearby are the fashionable cities of Bristol and Bath (where a young James Dyson invented cyclone technology). 

The growing campus is the heartbeat of Dyson. Benefitting from an onsite Gym, sports pitch, multiple cafes and a nature walk. Over 2,000 people, including James himself, spend their days strategizing, inventing technology and telling the Dyson story to the world.

Function Overview

The Marketing Analytics Data Environment (MADE) program is key in putting the owner at the heart of the Dyson business and establishing a data-driven operating model. The MADE dataset will be used to capture key interactions from source systems (internal & external data sets) to help you build and inform the enriched profiles we use to personalize our communications with Owners.


The Senior Media Data Analyst is responsible for helping support the Made Programmes overall measurement approach to digital and social media - demonstrating the effectiveness of our work, for delivering actionable insights and for refining the operational delivery of results and analysis on an ongoing basis.

You will make it your business to capture requirements, to understand objectives and to offer the right reporting solution for each brand and/or brief. It could be a large, extensive, insight-led project, or it might be a quicker, more ad hoc set of queries, or it might amount to more routine weekly / monthly surfacing of results and observance of trends.

This is not a junior position, but it will offer the opportunity to learn valuable skills and experience in the field of analytics, supporting (and being supported by) the senior members of the team:

  • to analyze and interpret data relating to digital and social activity, to identify insights in respect of consumer behavior and content performance, and to make actionable recommendations in the field of digital strategy and creative work.
  • to create dashboards, write reports and deliver presentations to stakeholders that surface results, findings and suggested improvements.
  • to liaise with clients, strategists and client service to gather requirements, to understand client objectives, to turn these into performance KPIs, and to tailor reporting and analysis to actual business needs – particularly in respect of format and frequency.
  • to provide some support and/or oversight to the wider Strategy and Client Service teams regards any of their, more basic, reporting needs.
  • to oversee the implementation of JavaScript tagging in support of optimal data collection, and to oversee the data configuration necessary to support the required levels of insight.
  • to act as an evangelist for analytics, helping to educate both clients and agencies about digital/social effectiveness.


  • experienced at working in the analytics space.
  • a firm grasp of digital and social metrics.
  • Competent with native platform analytics: Facebook insights, Twitter analytics, YouTube analytics.
  • experience in SQL
  • KPIs and creating measurement frameworks.
  • an aptitude for dashboard creation, and pulling data from different data sources. Knowledge of Tableau or similar platform would be advantageous.
  • terrific attention to detail, and very high personal standards when it comes to quality, method and rigour.
  • possessed of a passion and a curiosity for numbers, online businesses, emerging platforms and ongoing developments in the world of analytics.
  • intellectually curious and tech savvy.
  • excellent numerical skills.
  • brilliant interpersonal and verbal communication skills.
  • superb written skills.
  • good, confident presentational skills.
  • ability to manage multiple projects

Benefits Overview

Dyson monitors the market to ensure competitive salaries and pension contributions. Beyond that, you’ll also enjoy a company bonus and 27 days annual leave. But financial benefits are only the start of a Dyson career. Rapid professional growth, leadership development and new opportunities abound, driven by regular reviews and dynamic workshops. And with a vibrant culture, flexible working hours, the latest devices and a relaxed dress code reflecting our engineering spirit, it’s an exciting team environment geared to creativity, innovation and ambition.

Posted: 27-Mar-2018

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